Pepsico Services Asia Co., Ltd. (Pepsi-Cola)
Brand Experience Design Manager
atPepsico Services Asia Co., Ltd. (Pepsi-Cola)Overview:
This role will focus on how our brands come to life in physical, digital, and social environments. From retail activations and events to experiential storytelling and new consumer engagement touchpoints. You will combine strategic thinking and creative excellence to craft experiences that are authentic, memorable, and drive brand love.
Responsibilities: - Design Leadership: Lead the design strategy and creative development for brand experience and activation projects across multiple PepsiCo brands.
- Experience & Activation Design: Create immersive, consumer-centric experiences that integrate storytelling, design, and innovation across retail, events, digital, and physical activations.
- Brand Guardianship: Ensure design consistency and authenticity across every touchpoint, translating global brand principles into locally resonant experiences.
- Creative Direction: Guide internal teams and external agency partners to deliver breakthrough design solutions aligned with business and marketing goals.
- Cross-Functional Collaboration: Partner closely with marketing, insights, innovation, and commercial teams to build impactful design programs that strengthen brand equity and drive engagement.
- Innovation & Trends: Identify new cultural, design, and technology trends that inspire fresh creative approaches and enhance brand relevance in the market.
- Mentorship: Coach and inspire junior designers, fostering a culture of creativity, collaboration, and continuous learning within the Design team.
- Measurement: Define success metrics and evaluate the effectiveness of experiential and activation design initiatives in driving brand growth
- 7+ years of experience in brand, experience, or activation design (preferably within FMCG), lifestyle, or creative agency environments.
- Proven ability to lead end-to-end experiential and activation design programs from strategy to execution.
- Strong portfolio showcasing brand storytelling, spatial design, retail activation, or event experience design.
- Excellent understanding of brand systems, design thinking, and consumer engagement principles.
- Demonstrated success in managing cross-functional stakeholders and external creative partners.
- Strong leadership, presentation, and communication skills with the ability to influence at multiple levels.
- Proficiency in design and visualization tools (Adobe Creative Suite, 3D/motion tools a plus).
- Fluent in English; regional experience across APAC markets is a strong advantage.
Skills required
- Creativity
- English (Excellent)
Experience required
- 7 years
Salary
- Negotiable
Job function
- Art / Design / Creative
- Product / Brand Management
- Marketing / Advertising
Job type
- Full-time
Company overview
Size:500-1000 employees
Industry:Consumer Products
Location:Bangkok
Website:www.pepsico.com
Founded in:1982
Ranking:4/5
PepsiCo is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands, the company owns the brands Quaker Oats, Gatorade, Frito-L ... Read more
Why join us: At PepsiCo, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work. We share a desire to succeed, and to win! The work is exhilarating, the atmosphere is electric and the brands are world-class. We get great satisfaction knowing that our ideas are n ... Read more
Head office: 622 Emporium Tower, 8th, 17th & 22nd Floor, Sukhumvit Rd., Klongton, Klongtoey,
Benefits
- Education Allowance
- Employee discount
- Five-day work week
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