• Marketing Partner & Membership Program Development
• Brand partnerships, Digital media
• Marketing and partnership strategy

Work from home: Every Friday
Location: Suan Luang

Job Purpose

Senior Manager – Partner and Membership Program Development will continue to grow and engage the partnership and Makro membership. This person will be lead in growing marketing and partnership strategy, as well as leading the growth of the Makro membership. This person will be tasked with developing and executing customer segmentation and loyalty marketing strategies and will also manage the Makro membership loyalty P&L.

This position has to utilize data insights, competitive analysis and market trends to assess fit, feasibility, and financial impact of product and partnership growth opportunities.

Marketing Membership Program Development

1. Develop, implement Membership program strategy that drive brand engagement and lifetime value of loyalty members.
2. Oversee, develop, implement, and manage operating plans to promote membership growth.
3. Ensure high quality member-focused programs through innovative program development.
4. Evaluate and define the Membership experience at all points of interaction with the brand, whether that be in store or through digital channels.
5. Lead evolution of Membership program inclusive of recognition, status, and rewarding of our members to drive optimal lifetime value.
6. Direct and oversee program forecasting, program reporting, and business analysis through management of the P&L.
7. Performs analysis, in partnership with analytics team, to understand overall customer retention, repeat behavior, and frequency, and lifetime customer value across all segments.
8. Builds test & learn strategies to enhance the program’s value, focusing on changing customer behavior to drive incremental sales and meeting loyalty membership/revenue goals.
9. Responsible for project management of new pilot programs and national roll-outs of loyalty-related campaigns and benefits, managing related cross-functional project meetings, marketing plans and project timelines.

Marketing Partnership Development

1. Drive customer and revenue growth through select partnerships among target verticals and industries that align with objectives and goals.
2. Manage creative and brand strategy that results in compelling experiences with our strategic partners
3. Manage loyalty vendor and partner relationships including acting as the day-to-day client lead and managing contracts, budgeting, etc.
4. Monitoring and analyzing assigned partner's day-to-day activities to identify opportunities / challenges and be proactive in understanding partner’s needs, developing custom commercial & technical offers when needed
5. Monitor and present relevant benchmarks and KPIs around the impact of our partnership efforts.
6. Develop and present of select partnership deals. Develop and conduct presentations aimed at acquiring new partners and customers.
7. Monitor trends related to our industry, partners and customers and report/present on them internally.
8. Other duties, responsibilities and activities may be assigned.

Qualifications;

1. Bachelor’s degree required in advertising, marketing, or related fields; MBA / Master’s degree preferred.
2. At least 8 years of experience in brand marketing and/or experience in marketing or digital strategy, with direct experience managing and/or developing loyalty programs.
3. 3-5 years’ ad sales experience and managing brand partnerships, product integrations, events, and content strategies.
4. Experience with digital media, influencer marketing and developing high impact brand partnerships.
5. Experience of leveraging data driven insights to build new and innovative loyalty & digital experiences
6. Experience drafting, and negotiating, contracts and partnership agreements.
7. Developing, and presenting around partnership deals.
8. Proven results as a business development or sales team leader.
9. Working knowledge and practical application of media research tools with the ability to analyze syndicated research.

Competencies/Skills

1. Strong negotiation skills.
2. Superior understanding of brand and consumer values and the triangulation of these for strategic partner selection.
3. Extremely resourceful and highly results oriented.
4. Creative thinker with an open mind to learn and explore new areas and opportunities
5. Ability to manage cross-functional marketing and technology teams, advocate for loyalty and collaborate across the organization to create integrated solutions.
6. Analytical thinker with ability to drive metrics and benchmarks to ensure continuous improvement in process and results.
7. Strong ability to create, build and leverage relationships and effectively interface with executive-level team members and at the same time have willingness to roll up the sleeves to solve problems.
8. Ability to interact and present to all levels of the organization, including top management.
9. Customer mindset with proven ability to build positive.