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Assistant Manager - Customer Segment and membership
atSiam Makro Pcl.- Experience in Loyalty program, Membership Program
- Knowledge in retails business
- Analytical and strategic thinking
Job Function
1. Create, manage, and maintain branding and communication strategies for membership programs.
2. Overseeing direct communications with customers through our membership tools and offline channels.
3. Forecast, manage and analyze program performance metrics and to report on activities e.g. the growth of membership and campaign tracking.
4. Develop and implement marketing communication strategy and activities to drive member acquisition.
5. Evaluates program performance and investigates opportunities in order to recommend promotions and strategies of campaign to acquire and maintain members.
6. Reviews and approves all marketing materials developed to promote the program.
7. Integrated marketing mix strategies (IMC/ Digital/ Retail) and create the right angle to build combined, engaging consumer brand experiences.
8. Ensure consistency of plan in all touchpoints online, offline, in-store and throughout.
9. Performs other duties as assigned by management /direct supervisor.
Qualifications:
1. Bachelor’s or higher in Marketing, Economics, Business Administration or related fields.
2. At least 3-5 years experience in Loyalty program, membership scheme and platform.
3. Strong knowledge and robust background in retail business is preferred.
4. Skill to generate and apply insights to develop a consumer proposition.
5. Ability to identify meaningful patterns in data, and understand what its mean for consumers and brands, experience working with syndicated sales data and syndicated consumer research.
6. Good analytical and strategic thinking.
7. Good communication skills (written and verbal) in English and Thai, and have good presentation skill.
Experience required
- 3 years
Career level
- Entry Level
Salary
- Negotiable
Job function
- Management
- Marketing / Advertising
Job type
- Full-time
Company overview
Makro is a cash and carry wholesaler that sells high volumes of food and non-food products to professional customers. Our mission is to distribute products with excellence in price, quality and variety to professional customers, offering them competitive advantages and opportunities for growth. W ... Read more
Why join us: ร่วมงานกับเราได้เเล้ววันนี้ Opportunity for professional growth and career advancement: Siam Makro offers a range of training and development programs for its employees, providing opportunities for professional growth and career advancement. Exposure to a diverse and dynamic work environment: ... Read more
Benefits
- Performance bonus
- Transport Allowance
- Overtime pay
- Flexible working hours
- Social Security
- Health Insurance
- Accident Insurance