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Category Manager (E-Commerce- online)
atBoots Retail (Thailand) Co., Ltd.This role will be responsible for driving category performance through effective product assortment planning, pricing strategies, promotion execution, and supplier relationship management. The ideal candidate thrives in a fast-paced environment, uses data to make strategic decisions, and has experience collaborating across teams to maximize online sales.
Key Responsibilities:
Category & Supplier Management
- Act as the primary contact for all supplier relations related to the assigned category. (Skincare and Personal care categories)
- Lead NPD, product registration, listing-in process, and visibility booking.
- Conduct assortment management tailored to each channel (Shopee, Lazada, Grab, LineMan, Owned channel).
- Coordinate with suppliers and RA teams to verify and act on any product violation data.
- Negotiate commercial terms and solve issues related to the assigned category.
- Consolidate supplier promotion plans and collaborate closely with the marketing team.
- Ensure funding is tracked and aligned with TTA and promotional agreements.
Promotion & Campaign Execution
- Prepare monthly promotion plans and coordinate with suppliers.
- Work with the marketing team to plan upselling/cross-selling campaigns and ensure smooth execution.
- Update campaign prices during SP and respond to late changes effectively.
- Support daily checks of banner-to-product links and ensure correctness across platforms.
- Monitor SKU performance for coupon/voucher usage and recommend optimal tiers.
Sales & Performance Optimization
- Be accountable for sales and profit targets.
- Analyze and report on top-selling SKUs monthly across all platforms.
- Optimize performance based on SKU traffic/conversion segments:
- High traffic, high conversion
- High traffic, low conversion
- Low traffic, low conversion
- Review and update product titles and descriptions using marketplace search trends.
- Monitor and prepare SKU investments aligned with search ads and SEO strategies.
- Report cross-selling SKU performance to enhance promotional planning.
Operations & Coordination
- Coordinate with supply chain and logistics teams for timely stock inbounding.
- Monitor product aging in collaboration with SCM teams and flag potential slow movers.
- Lead and support the admin team in day-to-day operations.
- Prepare and submit all relevant documents (e.g., CA issuance and collection).
- Submit monthly fee and compensation reports.
Reporting & Analysis
- Prepare weekly and monthly sales and profit report.
- Provide monthly reporting on TTA (Trade Term Agreement) by tracking and presenting category health metrics and campaign ROI according to supplier TTA
- Deliver insights and recommendations based on campaign and product analytics.
- Lead regular presentations on performance to internal stakeholders and suppliers.
Qualifications & Requirements:
- Bachelor's degree in Business Administration, Marketing, Economics, or related field.
- Minimum 2-4 years of experience in online category management, e-commerce merchandising, or retail buying.
- Strong analytical and commercial negotiation skills.
- Good understanding of e-commerce platforms (Shopee, Lazada) and promotional mechanics.
- Proficient in Microsoft Excel, PowerPoint, and data visualization tools.
- Strong interpersonal, cross-functional collaboration, and project management skills.
- Able to thrive in a fast-paced and dynamic working environment.
- Excellent verbal and written communication in Thai and English.
Experience required
- 5 years
Career level
- Senior Level
Salary
- 50,000 - 75,000 THB, Negotiable
Job function
- Management
Job type
- Full-time
Company overview
Boots is Britain's leading name in health & beauty for over 165 years and Thailand's leading pharmacy-led health and beauty retailer. Boots Thailand is a member of Alliance Boots, an international pharmacy-led health and beauty group. Our purpose is to help our customers look and feel better than ... Read more
Why join us: Our people at Boots Thailand are our strength and we're always looking for talented, passionate people to join our team. สำหรับเรา พนักงานคือพลังที่ยิ่งใหญ่ของบริษัท เราจึงมองหาคนที่มีความสามารถมาร่วมกับทีมงานของเราอยู่เสมอ
