Responsibilities:

Channel Strategy & Planning

• Develop annual and quarterly trade marketing plans for the On-Trade channel aligned with company and brand objectives.

• Identify channel, customer, and consumer insights to drive growth opportunities.

• Recommend channel priorities, activation strategies, and investment allocation.

Trade Activation & Execution

• Design and implement consumer promotions, brand activations, and customer engagement programs.

• Manage key events, sponsorship activations, experiential marketing activities, and outlet branding.

• Ensure excellent execution of trade programs across all targeted outlets.

Customer & Commercial Partnership

• Work closely with Sales teams to develop customer-specific activation plans.

• Build strong relationships with key customers, distributors, and business partners.

• Support commercial negotiations by providing trade marketing recommendations and ROI analysis.

POSM & Visibility Management

• Lead development and deployment of POSM, merchandising materials, and visibility assets.

• Ensure brand standards and execution quality are maintained across outlets.

• Monitor compliance and effectiveness of visibility initiatives.

Budget Management & ROI Tracking

• Manage trade marketing budget efficiently and effectively.

• Track program performance, consumer response, and return on investment (ROI).

• Provide post-evaluation reports and recommendations for future improvements.

Cross-Functional Collaboration

• Partner with Brand Marketing, Sales, Finance, Procurement, and Supply Chain teams to ensure successful program delivery.

• Support new product launches and innovation initiatives within the On-Trade channel.

Qualifications:

• Bachelor's or higher in Marketing, Business Administration, or a related field.

• Minimum 5 - 7 years of experience in Trade Marketing / Customer Activation.

• Experience in FMCG, Beverage, Alcohol, Consumer Goods, or related industries is preferred.

• Strong understanding of On-Trade business, HORECA, Pub & Bar, and Entertainment channels.

• Proven experience managing activation campaigns, promotions, and customer programs.

• Strong analytical, project management, and budgeting skills.

• Excellent stakeholder management and communication skills.

• Proficient in Microsoft Excel and PowerPoint.

• Good command of English.

• Excellent communication and negotiation abilities.

• Ability to work in a fast-paced, target-driven environment.

• Willingness and ability to work flexible hours, including evenings, late nights to support on‑trade activations and market executions.