Position Summary

Role and Responsibilities

• Owns the ongoing evolution and presentation of the company's social media strategy and integrated marketing campaigns. Leads the social media & digital editorial function to deliver strong and relevant social media experiences that drive reach, engagement and sales
• Manages the company's social listening tool and proactively monitors social media channels & responses to user posts, with collaboration data science partners to provide insights on engagement performance & sentiment of the company in social media
• Creates daily original content (Instagram stories, social media feed posts etc.) that relates to the brand's audience with purpose of directly engaging customers while following brand guidelines
• Coordinates with IMC & Digital Marketing team and creates clear calls of action on posts that converts engagement
• Creates and manages the social media content calendar working with other departments to ensure content is aligned with company initiatives to develop appropriate content
• Develops and expands community outreach efforts and initiates recognition program campaign for Community members
• Creates web designs and images for Social Media use, such as Facebook covers, post images, profile pic, thumbnails, social ads, landing pages, engaging images for posts, backgrounds and more
• Develops and manages social media budget including advertising budget
• Develops and executes social media ads to increase engagement, likes/followers, and reach managing to ad budget including retargeting campaigns
• Reports on performance, measure and optimize content
• Maintains our brands presence across all Social Media platforms
• Drives inter-department and Social Listening Team. Lead meetings to continuously educate and bring awareness to all employees our social media platforms
• Stays ahead of new trends finding opportunities for the company to expand our social presence and as well as finding efficiencies in our approach to social
• Enforces the Social Media Guidelines as defined by the brand
• Performs other duties as assigned by management /direct supervisor

Skills and Qualifications

• Bachelor's degree in communications, marketing, advertising, public relations, media studies, business and/or related fields
• 5+ years of Social Media experience creating campaigns and content, and managing social platforms and communities for brands
• Must have demonstrated ability to self-motivate, work in cross-functional teams, and remain flexible in fast paced and changing environment
• Extensive experience in Windows operating systems with advanced knowledge of Word, Excel, PowerPoint, Adobe Acrobat and Photoshop (or other web design program)
• Ability to define measurement and translate data to consumable, relatable stories
• Proven track record of collaboration with partners in a fast-paced environment
• Exceptional writing, editing, communication skills, and ability to translate those skills into social media communications
• Very high attention to detail with strong organizational, critical thinking, reasoning and problem solving skills
• Ability to manage multiple tasks, meet deadlines under pressure and be flexible with changing priorities
• Ability to follow-up, communicate effectively and work with all levels within an organization
• Possesses knowledge and experience in the tenets of traditional marketing
• In-depth knowledge and understanding of popular Social Media platforms and their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest etc.) as well as a natural curiosity for emerging platforms
• Is a leader and team player with the confidence to take the lead and guide other employees when necessary
• Must be able to work independently and creatively
• Stay up-to-date with trends in the mobile & consumer electronics industry