Résumé du poste

Rôle et Responsabilités

• Co-work with Product Marketing and Sales Team to develop and implement both nationwide campaigns and customized channel promotions for products.
• Identify and implement key KPI metrics for measurement of efficiency and resource allocation.
• Ensure the perfect execution to meet timelines, KPIs, result tracking, and report to management on weekly basis with excel and power point documentation
• Regularly monitor campaign performance and responsible for defining root cause of underperforming campaign. Tackle operational issues and initiate on-time and results oriented tactical campaign to ensure the target are achieved.
• Lead SBT (Sales-Boosting Tools) projects to enable more possible campaigns
• The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels
• Ensuring alignment across the sales and marketing on field sales needs and marketing initiatives and budget management
• Coordinate and manage training and development of Channels and Retail marketing
• Analyze channel sell through and promotion results and implement improvement plans.
• Conduct and check competitive benchmarking, competitor movement and feedback to Product Marketing and Sales Team.
• Analyze channel/shop performance on related campaigns and provide feedback to Product Marketing Managers and Sales Team.
• Have a systematic retail outreach program to ensure high share of mind with store managers, floor salesmen and other influencers.
• Create synergy in Marketing data tracking, store capacity mapping, shops mapping and develop improvement plans.
• Providing seasoned leadership in the translation and execution of the marketing strategy into impact programs
• Performs other duties as assigned by management /direct supervisor

Skills and Qualifications

• Possess a Degree or higher preferably in Business, Economics or Marketing.
• At least 3 years relevant sales and marketing experiences with FMCG industry, lifestyle or competitive companies
• Experience in trade marketing ,category management ,account management background
• Strong record of creating a winning vision in an environment ,emphasis on merchandising ,promotion and partnerships
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment
• Familiar with retail environment, dealers and channel management
• Strong business acumen, awareness of market and retail trends.
• Those with good analytical, mathematical and statistics abilities are encouraged to apply.
• Excellent interpersonal and communication skills.
• Excellent in Microsoft Excel (Advance program)
• Ability to work in a very fast paced, multi-disciplinary company.
• Comfortable working across functional areas