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Manager, Trade Marketing (DA)

atThai Samsung Electronics Co., Ltd.


Position Summary

1. Maximize sales by strengthening business offerings through technological or sales cooperation with partners.
Maximize the efficiency of partnership management by establishing a partner cooperation process.


Role and Responsibilities

  • Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products
  • Analyze channel sell through and promotion results, outlet by outlet and implement improvement plans
  • Conduct and check competitive benchmarking, retail price comparison, competitors movement and feedback to Product Marketing and Sales Team
  • Analyze channel performance, shops performance and provide feedback to Product Marketing Managers and Sales Team
  • Identify and implement key KPI metrics for measurement of efficiency and resource allocation
  • Have a systematic retail outreach program to ensure high share of mind with store managers, floor salesmen and other influencers
  • Develop new channels to assist sales team to grow the business
  • Create synergy in Marketing data tracking, store capacity mapping, shops mapping and develop improvement plans
  • Ensure alignment across the sales and marketing on field sales needs and marketing initiatives and budget management
  • Provide seasoned leadership in the translation and execution of the marketing strategy into impact programs
  • Co-work with Sales Managers and Retail Marketing Team on shelf share analysis, conduct shelf share audit and recommend improvement plans
  • The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels
  • Coordinate and manage training and development of Channels and Retail marketing
  • Performs other duties as assigned by management /direct supervisor


Skills and Qualifications

  • Possess a Degree or higher preferably in Business, Economics or Marketing.
  • At least 10 years relevant sales and marketing experiences with FMCG industry, lifestyle or competitive companies
  • Strong experience in trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies
  • Familiar with retail environment, dealers and channel management
  • Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships
  • Ability to create and implement business strategies that grow sales & margins and manage key business metrics
  • Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage
  • Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment
  • Strong business acumen, awareness of market and retail trends
  • Good analytical, mathematical and statistics abilities are encouraged to apply
  • Excellent interpersonal and communication skills
  • Computer literacy with excellent in Microsoft Excel (Advance/ Expert user)
  • Ability to work in a very fast paced, multi-disciplinary company
  • Comfortable working across functional areas
  • Excellent command of English both written and spoken
  • Understands what it takes to win in the market place.
  • High Financial Aptitude: possesses strong business acumen and numbers-driven
  • Detail-oriented: holds others accountable for commitments.
Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Management
Job type
  • Full-time
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Company overview

Size:500-1000 employees
Industry:Electronics / Electrical Equipment
Location:Bangkok
Website:www.samsung.com/th
Founded in:n/a
Ranking:4/5

For over 70 years, Samsung Electronics has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronic ... Read more

Why join us: This is the beginning of all things possible at Samsung. From your desire to discover, our products are born. Creating innovation for all, not just the fortunate few. And where others stop at that, we accelerate discoveries and possibilities. With our endless ability to predict the next big wave ... Read more

Head office: 33rd- 35th Floor, Empire Tower, 1 South Sathorn Rd., Yannawa, Sathorn, Bangkok 10120
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WorkVenture gives you an inside look at what it's like to work at Thai Samsung Electronics Co., Ltd., office & team photos, reviews and more. This is the Thai Samsung Electronics Co., Ltd. Company Page. All content is posted anonymously by employees currently or previously working at Thai Samsung Electronics Co., Ltd..Apply to We SoundtrackApply to MilcomApply to Good Food TradingApply to WorkVenture Technologies