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Assistant Manager, Product Marketing (Premium/Flagship)

atThai Samsung Electronics Co., Ltd.
Position Summary
We'll assign you with Premium Phone Category, you will do Product Lifecycle Management, End-to-end Marketing + NPD Launch, price positioning, market analysis, competitors analysis, net sales, profits, maintain market share, product propositions. Working with Marketing Communication team for product launching/digital/events. Working with Trade Marketing team to build & execute promotional plans, drive sales growth. Getting Product guideline from HQ & do localized marketing plan.
Role and Responsibilities
Internal Job Title: Assistant Manager, MX Category Management
Business Unit: Mobile eXperience (MX)
Department: Category Management & Supply Chain Management (CM&SCM)
Products: Mobile Phone (Premium / Flagship)
  • Responsible for, develop and execute global plans for assigned product group to meet company objectives by defining strategies & product management; implementing marketing plans, promotions & media plans, budget management. Interaction with advertising agency, analysis of sales trends and others by using innovative marketing strategies to achieve sales target & raise product awareness & market share
  • Responsible of End-to-end Product life cycle management including Pre-launching, launching and after-launching phase by coordinating Trade marketing, SCM, Sales and Retail team. Ensure operational excellence through input into business management as well as manage marketing budget, P&L responsibility for the categories with a direct control over marketing budget
  • Monitor and evaluate activities to measure effectiveness and recommendation of improvement is needed
  • Implements and oversees all marketing initiatives within assigned product category including launching of new products
  • Creates and analyzes marketing strategies for local markets marketing strategies and executes appropriate marketing plans
  • Performs other duties as assigned by management /direct supervisor
Skills and Qualifications

Qualification
  • Bachelor's degree required. Master degree in Marketing, Business Administration or related fields
  • Must have 5-7 years of experience in all aspects of marketing, product management, trade/ channel marketing in related industries or other competitive companies (Prefer candidates from FMCGs and/or Mobile device management)
  • Good analytical, mathematical and statistics abilities are encouraged to apply
  • Requires the ability to disseminate market information and provide the best strategic business plan for product category
  • Comprehensive understanding of marketing to consumer markets
  • Stress tolerance, drive, well-organized, challenge lover and good problem solving skill
  • Creative, self-motivated with high degree of initiative and result-oriented
  • Strong business management, analytical, decisive, and action-oriented
  • Must possess the ability to work in a fast paced environment while possessing a sense of urgency
  • Must have excellent command of English and Presentation skills in both Thai and English
  • Must have excellent command of Computer literacy especially MS PowerPoint and Excel
Location: Empire Tower, Sathorn, Bangkok
Working conditions: Work-in-office 100%
Experience required
  • 5 years
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Management
Job type
  • Full-time
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Company overview

Size:500-1000 employees
Industry:Electronics / Electrical Equipment
Location:Bangkok
Website:www.samsung.com/th
Founded in:n/a
Ranking:4/5

For over 70 years, Samsung Electronics has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronic ... Read more

Why join us: This is the beginning of all things possible at Samsung. From your desire to discover, our products are born. Creating innovation for all, not just the fortunate few. And where others stop at that, we accelerate discoveries and possibilities. With our endless ability to predict the next big wave ... Read more

Head office: 33rd- 35th Floor, Empire Tower, 1 South Sathorn Rd., Yannawa, Sathorn, Bangkok 10120
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