Thai Samsung Electronics Co., Ltd.
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Assistant Manager, Performance Marketing (e-Store)
atThai Samsung Electronics Co., Ltd.Position Summary
Promote consumer engagement by providing products and service contents optimized for e-Store (Samsung.com)Optimize marketing campaigns by understanding the digital advertisement and digital media
Devise strategies for increasing sales and plan performance marketing
Role and Responsibilities
- Control Paid & Owned channel on samsung.com
- Ensure the smooth and accurate communication on promotions & content on samsung.com
- Design the communication all Internal & External channel.
- Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group
- Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
- Mastery of leading ad industry tools & technologies (e.g. Google analytic, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes
- Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization
- Familiarity with digital ads algorithmic models and marketing analytics
- Ability to understand customer buying behaviors, segmentation and profiling
- Responsible for overall management and growth of the affiliate program including managing our partners and agency relationships
- Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels
Skills and Qualifications
Qualifications
- 5+ years of experience on ecommerce campaign management from digital media agency or in-house unit
- Must have paid search and display channel expertise and other digital channel skill-sets is a plus
- Ecommerce, direct response, ROI-focused campaign management
- Enjoy creating compelling marketing content and campaigns.
- Strong sense of Marketing analytics and how to derive actionable insights from complex data sources
- Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM
- Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe
- Ability to multitask, handle pressure and meet deadlines in a fast-paced environment.
- Advanced computer skills are required
- College degree required, advanced degree is a plus
Skills required
- CPA
- eCommerce
- Digital Marketing
Experience required
- 5 years
Skills optional
- Meet Deadlines
Salary
- Negotiable
Job function
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Size:500-1000 employees
Industry:Electronics / Electrical Equipment
Location:Bangkok
Website:www.samsung.com/th
Founded in:n/a
Ranking:4/5
For over 70 years, Samsung Electronics has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronic ... Read more
Why join us: This is the beginning of all things possible at Samsung. From your desire to discover, our products are born. Creating innovation for all, not just the fortunate few. And where others stop at that, we accelerate discoveries and possibilities. With our endless ability to predict the next big wave ... Read more
Head office: 33rd- 35th Floor, Empire Tower, 1 South Sathorn Rd., Yannawa, Sathorn, Bangkok 10120
Benefits
- Five-day work week
- Education Allowance
- Transport Allowance
- Health Insurance
- Professional development
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