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Brand and Marketing Manager - TH

atThe Shell Company of Thailand Limited (SCOT)


The Role

Join the global leader of mobility fleet solutions!

Are you willing to shape Shell's energy transition by accelerating our customer's journey to fleet solutions i.e., e-mobility?

Do you want to co-create the 'Amazon of business mobility'?

Are you a leader that is looking for personal development in a rapidly transforming environment? Would you like to be part of a business that continues to grow year on year, with significant contribution to Shell's bottom line?

If your answer is YES to all above, this is what we're offering:

  • The largest B2B direct customer base in Downstream in 47 markets
  • One of the largest payment platforms in the world
  • A suite of business mobility offers from secure energy payment, over mobility services (e.g., VAT reclaim, toll clearing or parking) to vehicle solutions (e.g., maintenance, leasing) for passenger car and light duty transport vehicles
  • A passion for helping customers in their mobility needs and challenging them to find fit-for-purpose solutions together
  • Roles that provide unmatched personal growth opportunities
  • A fantastic, positive, team environment with the passion to deliver this growth challenge

If you are keen on accelerating the energy transition for our Fleet customers and you want to build something special with us we want to hear from you!

Where you fit in

You will lead marketing strategy, planning and implementation of marketing activities related to Shell Fleet Solutions, this includes fuels and fleet solution product and services. Assist Head of Fleet Solutions in developing multi years plan to grow sustainable brand preference of Shell Fleet Solutions, spend effectiveness and good discipline of PIR. The role also requires working closely with internal colleagues across e2e of Retail business, Global Team, and external agencies/partners to deliver successful integrated Fleet Solutions marketing plans & activation.

What's the role?

You will be entrusted with the following:

  • Develop the local brand strategy and lead the implementation of Shell Fleet Solutions' brand development, offers and related marketing activities that will enable the fleet solutions business to grow sustainably and meet growth aspirations
  • Work with Head of Fleet Solutions to develop annual marketing plan for Thailand
  • Work together with local Business Development Manager / SME Manager; developing competitor and customer insights and identifying opportunities/ customers/ prospects to support growth ambition
  • Drive the implementation of fuels and non-fuel related product initiatives including marketing promotions / campaigns
  • Lead to completion implementation of marketing activities within Budget and Timeline specified in marketing plan
  • Intervene when plan timelines are not being met, provide update on plan performance, and resolve under-performance when necessary
  • Play an active role (working with partner agencies) in ensuring flawless execution especially on-site execution across all sites on marketing activities and campaigns, ensuring we uphold Shell Brand experiences according to Global Brand Standards and marketing plan


What we need from you

To be successful in the role, we need the following:

  • Bachelor's Degree with minimum 5 years in Marketing and Branding
  • Significant experience in Marketing Activation, Digital Marketing, Brand Management, and Customer Value Proposition Development (CVP)
  • Strong conceptual and analytical skills, strategic articulations, and mindset
  • Commercial mindset: business driven and entrepreneurial mindset
  • Good relationship management and communication skills
  • Able to adapt to changing environment and circumstances
  • Fluent in both Thai and English Communication skills including writing, speaking, and reading


Company description

Shell's presence in Thailand dates back to 1892 when the first barge containing Shell kerosene docked in Bangkok. Today, Shell is one of the largest and the longest-established multinational operations in Thailand.The Shell Brand is one of the most esteemed and well respected in the Thai energy sector. Shell played a pioneering role in the advancement of the industry, from the establishment of refineries to a nationwide network of gasoline stations. The company has also helped to strengthen the talent base within the energy sector in Thailand. For more than 120 years of our operations in Thailand, Shell has been growing side by side with the country's developing economy. We have been committed to developing products of quality and to preserving the environment. Our goal is not only to achieve business success but also to play an active role in helping improve society.


An inclusive place to work

To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential.

  • We're creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we'll take it from there.
  • We're closing the gender gap – whether that's through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
  • We're striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
  • We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.


A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We're huge advocates for career development. We'll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

Disclaimer

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.
Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Management
Job type
  • Full-time
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Company overview

Size:2000-5000 employees
Industry:Petroleum / Gas
Location:Bangkok
Website:www.shell.com
Founded in:1979
Ranking:4/5

The energy we supply helps to support economic growth and development. At our operations we aim to address social concerns and work to benefit local communities, protecting our reputation as we do business. Human ingenuity and advanced technologies are vital to help meet future global energy demands ... Read more

Why join us: As a Graduate employee with Shell, you’ll play an integral part in creating better energy solutions, right from the very start of your career. With on-the-job training and excellent rewards, you’ll have the opportunity to define your career in an innovative and challenging environment. Our tailored ... Read more

Head office: 10 Soonthornkosa Road, Klongtoey, Bangkok 10110
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