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Assistant Director, Digital Marketing

atRS PCL
  • Develop mobile app. , Digital MKT & Social Media
  • Understand online marketing & e-commerce platforms
  • Work at RS Group Building, nearby BTS Kasetsart

Reporting to CEO - RS Connect Co.,Ltd., you will be responsible for :

  • Lead the design and implementation of digital marketing strategies across websites, mobile application and social media platforms
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, and internal applications
  • Lead new mobile application and keep it updated to be a successful tool in growing sales
  • Provide thought leadership on opportunities to leverage new technologies and marketing methodologies
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Transform marketing analytics and customer insights into innovative digital solutions
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Build strong relationships with both internal and external parties to achieve project goals
  • Identify critical conversion points and drop off points and optimize user funnels
  • Quality control, ensuring that everyday execution of the brand is met with quality
  • Attend overseas operations team meeting sand product launch events


The ideal candidate should possess the following background :

  • Strong understanding of and experience in digital marketing including mobile application
  • Solid experience utilizing Google Analytics, Adobe Analytics and other online tools for monitoring digital asset performance
  • In-depth understanding of online marketing, e-commerce platforms and especially mobile application
  • In-depth knowledge of data segmentation and mining
  • Strong understanding of website analytics, search engine optimization, and current best practices in UX design preferred
  • Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns preferred
  • Ability to operate at pace and thrive in an environment of change and ambiguity
  • Strong leadership capabilities, able to manage and catalyze the growth of digital talents
  • Detail-oriented, while keeping an eye on the bigger picture
  • Solid interpersonal skills, with the ability to effectively organize and communicate across functional and technical lines
  • Fluency in English and Thai
Experience required
  • 10 years
Career level
  • Senior Level
Salary
  • Negotiable
Job function
  • Management
  • Marketing / Advertising
  • IT / Programming
Job type
  • Full-time

Company overview

Size:1000-2000 employees
Industry:Entertainment / Recreation
Location:Bangkok
Website:www.rs.co.th/
Founded in:1986
Ranking:4.5/5

RS Public Company Limited (RS Group) has been a pioneer and inspiration for Thai entertainment culture since 1982 and is recognized as the most successful music icon in the country. The company has established itself as a leader in integrating entertainment and commerce under the ...

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Why join us:

Joining RS Group offers the opportunity to be part of a dynamic and innovative organization at the forefront of Thailand's entertainment and commerce industries. The company's unique "Entertainmerce" model provides employees with a diverse and enriching wor ...

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Job location: Chatuchak
Head office: https://maps.app.goo.gl/51tiENV9r3gQ6mxW6
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