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Mindshare | Manager, Digital Strategy
atMindshare ThailandMindshare is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager, Digital Strategy to join us. In this role, you will be responsible for day-to day SEM & programmatic projects' operation for your clients.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
3 best things about the job:
- At Mindshare we stand for Original Thinking – we can credibly say this for several reasons: we were the first global media agency; we took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. We have challenger in our DNA
- Client: In this role, you will be working on one of the most exciting categories of industry
- Integration: This is a hybrid online and offline role, plus working on social
In three months:
- Understand client business and have clarify road map for how to operate your projects.
- Built relationships across both internal and external stakeholders who will ultimately enable you to excel in your role
- Independent to finish regular reporting, proposal and communicate with client for daily operation
- Built relationships across both internal and external stakeholders who will ultimately enable you to excel in your role
- Independent to finish regular reporting, proposal and communicate with client for daily operation
In six months:
- Ability to independent manage performance projects with little supervision
- Ensure your SEM projects are under control and target KPI
- Work closely with planning team to provide integrate strategy planning
- Support performance director to finish pitch proposal if needed
- Ensure your SEM projects are under control and target KPI
- Work closely with planning team to provide integrate strategy planning
- Support Digital director to finish pitch proposal if needed
In 12 months:
- Lead team to finish performance recommendation
- Lead team to do data analytics and optimization plan
- Familiar with different digital tracking tools
- Build up relationship with vendors
- Gain trust from your clients
What your day job looks like at Mindshare:
- Deliver performance recommendations and proposals that are consistently backed up with sound insights, research and historical data
- Lead team to finish search proposal, including keywords and ad copy's creations and programmatic strategy
- Lead team to do data analytics and optimization plan
- Cultivating the day to day client relationship, through in-person meetings, presentations, and frequent contact
- Train your team members for basic SEM and data analytics' skill
- Build up relationship with vendors
- Gain trust from your clients
What you'll bring:
- Minimum 3 to 5 years relevant working experience in performance marketing. Specifically, travel industry related experience will be an advantage
- Familiar with SEM, Biddable, programmatic & digital tracking tools
- Experienced with digital media planning across diverse campaigns, strong quantitative skills required
- Effectively communicate information and decisions with the full range of stakeholders involved in a project
- Demonstrating the ability and skill to offer solutions to overcome potential obstacles and challenges
- Present confidently to a range of clients and internal stake holders
More about Mindshare
About Thailand
In a population of 69 million people, Thailand's mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Management
- Strategy / Planning
Job type
- Full-time
Company overview
Interaction is Thailand's largest digital agency in terms of revenue. Our organization of more than 200+ people provides digital advertising and communications solutions to most of the leading brands in Thailand. Located in Ploenchit Center, our team works closely with the global reputable media ... Read more