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Data Strategic Planning Manager

atBangkok Smartcard System Co., Ltd. (BSS)

As an online manager, you will perform and develop a well-rounded plan to answer client’s the marketing plan, strategies and tools to meet clients’ objectives. Specifically, you will perform the following tasks to the highest standards.

Key Responsibility:

  • Hold ownership and work as a team to present campaign proposal with clients
  • Excellence in communication skills with ability to manage client’s relationship at Manager and operation team.
  • Respond to briefs with conceptual ideas and be able to come up with new marketing campaign, creative ideas, and solutions for both OOH and online media in a fast-paced environment
  • Design the target audience, using a variety of our database including 1 st party data and 3rd party data to clearly identify the right target segments
  • Set targets for each channel and stage of the customer journey and build the effective approaches on the customer journey for clients’ target audiences
  • Develop and analyze complex data on market, customers, and competitors and makes recommendations regarding marketing performance to optimize campaign strategy
  • Independently manages projects from end to end from briefing, planning, executing and reporting
  • Contribute to the team effort by accomplishing related results and participating on projects, as needed
  • Ability to work on multiple projects simultaneously
  • Developing solutions to meet client’s objective based on consumer insight and VGI Data
  • Identifying key challenge and opportunity of the client’s product and market to establish a winning strategy
  • Understanding of client business goals and marketing objectives
  • Work closely with Performance Marketing Team for campaign performance monitoring also able to discuss, negotiate, and provide solution
  • Able to coach, support, and provide clear actionable solution to your subordinate

Qualification:

  • Ability to understand brand’s business objective, make use of data and strategize VGI products as total solutions with goals to be beyond traditional online media proposal
  • Continuously update oneself with changes in trends, which affect initiatives, in order to maintain knowledge levels required to perform new conceptual tasks
  • Experience in creating integrated cross media campaigns
  • Excellent written and verbal communication skills in English and Thai
  • Bachelor’s degree in marketing or communication of art or related fields with outstanding academic performance
  • 4-6 years’ experiences with digital media campaigns
  • Rapid learner who thrives in a fast-paced environment and ability to work under pressure at all times
  • Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individual
  • Excellent analytical thinking skills
Experience required
  • 4 years
Career level
  • Middle Level
Only Thai nationals can apply
Salary
  • 20,000+ THB, Negotiable
Job function
  • Marketing / Advertising
  • Strategy / Planning
  • Consultant
Job type
  • Full-time
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Company overview

Size:100-500 employees
Industry:Marketing / PR
Location:Bangkok
Website:rabbit.co.th/
Founded in:2008
Ranking:3.5/5

Bangkok Smartcard System Company Limited (BSS) is a member of BTS Group Holdings Public Company Limited. BSS is regulated by the Bank of Thailand and the Ministry of Finance and operates under e-money license and Royal Decree of Thailand.

Head office: 21 TST Tower, 19th Floor, Viphavadi-Rangsit Road, Chomphon, Chatuchak, Bangkok 10900
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