Key Responsibilities

• Manage and configure campaigns, promotions, and sales activities on TikTok Shop and Shopee, ensuring accuracy, timeliness, and effective execution.

• Maintain and optimize the Digital Shelf by ensuring product information is accurate, complete, and visually appealing to maximize product discoverability and conversion.

• Monitor and analyze daily sales performance, including Sales, GMV, CVR, and AOV, to drive business growth and achieve company sales targets.

• Plan, manage, and optimize trade promotion expenses (Trade Spend) to maximize sales performance while ensuring cost efficiency and return on investment (ROI).

• Prepare post-campaign performance reports, analyze campaign effectiveness, and recommend corrective actions or new strategies when sales performance falls below target.

• Build and maintain strong partnerships with Key Account Managers (KAMs) across e-commerce platforms, affiliate partners, and cross-functional internal teams to drive sustainable business growth.

• Manage inventory effectively to ensure product availability, optimize sell-through, and maximize sales opportunities while minimizing stock shortages and overstock.

• Translate business strategies and management directives into actionable execution plans, including New Product Development (NPD) launches, collaboration campaigns, and other strategic initiatives.

Qualifications

• Education: Bachelor's degree or higher in Business Administration, Marketing Communications, Information Technology, or a related field.

• Experience: Minimum of 3 years of hands-on experience in Digital Marketing and E-commerce, preferably with leading online marketplaces such as Shopee, TikTok Shop, or similar platforms.

• Consumer & Marketing Strategy: Strong understanding of online consumer behavior with the ability to translate customer insights into effective, data-driven marketing strategies.

• Creativity: Creative mindset with the ability to develop engaging digital content and marketing initiatives that effectively attract and convert target audiences.

• Analytical Skills: Excellent analytical and problem-solving skills, with the ability to interpret data, generate actionable insights, and continuously optimize marketing strategies and business performance.