Wealth Strategy & Performance Management (AVP)
atBank of Ayudhya PCL (Krungsri)Job Purpose
Lead Wealth financial planning, P&L management, performance analytics, and business performance steering across Retail Products and Subsidiary businesses, ensuring Wealth strategy is translated into measurable financial outcomes.
The role serves as the key financial business partner to the SVP and EVP, working closely with FP&A, Retail Product teams, and Subsidiaries to drive revenue growth, customer profitability, and performance improvement across the Wealth portfolio.
Key Responsibilities
1. Wealth P&L & Performance Management
- Own and manager Wealth P&L and financial performance in partnership with FP&A, covering revenue, costs, profitability, and key financial drivers.
- Establish financial KPIs, targets, and performance dashboards aligned with One Wealth strategic priorities.
- Monitor performance against Budget / OP / MTBP / Forecast, identify key drivers and gaps, and recommend corrective actions.
- Provide profitability insights by wealth subsegment, product, channel, and strategic initiative to support business prioritization
2. Financial Planning & Forecasting
- Lead annual OP, MTBP, and rolling forecast processes for the Wealth Segment.
- Translate Wealth strategy and initiatives into financial targets, revenue assumptions, cost requirements, and expected business outcomes.
- Challenge business assumptions and conduct scenario analysis to support sound financial (commercially realistic and sustainable) and strategic decisions.
- Track financial benefits and returns from strategic investments and transformation initiatives.
3. Cross-Business Performance Steering
- Coordinate financial targets and performance across Wealth, Retail Products, and Subsidiaries to ensure alignment with Wealth priorities.
- Partner with Retail Banking Product, SME, Corporate Banking, and Subsidiary teams to assess performance, profitability, growth opportunities, and contribution to the Wealth P&L.
- Establish performance governance and review mechanisms for key Wealth strategic initiatives.
4. Strategic Business Analytics & Management Insights
- Develop executive insights on revenue, AUM, fee income, product penetration, customer profitability, and other key Wealth metrics.
- Identify key performance drivers, risks, and growth opportunities and translate them into actionable recommendations.
- Lead financial assessments and business cases for new propositions, products, partnerships, campaigns, and strategic investments.
- Provide fact-based recommendations on investment priorities, acceleration, and resource allocation based on business returns.
5. Executive Reporting & Management Communication
- Prepare CEO / EXCO / Management-level performance reports and business reviews with clear executive insights and recommended actions.
- Consolidate complex financial and business information into concise management messages and decision materials.
Qualifications
Education & Experience
- Bachelor's degree or higher in Finance, Accounting, Economics, Business Administration, or related fields.
- MBA / Master's degree or relevant professional qualification would be an advantage.
Experience
- 10+ years of experience in banking, financial services, wealth management, FP&A, business planning, strategy, performance management, or related fields.
- Strong experience in P&L management, budgeting, forecasting, financial analysis, and business performance management.
- Experience working across multiple business functions, preferably in a large banking / financial services organization.
- Experience working with Retail Products and/or Wealth Management is highly preferred.
- Demonstrated experience in translating business strategy into financial plans, KPIs, and measurable business outcomes.
Required Capabilities
1.Financial & Commercial Acumen
- Strong understanding of P&L, revenue drivers, cost management, profitability, budgeting, forecasting, and financial planning.
- Strong understanding of banking / wealth economics, including AUM, fee income, deposits, lending, product profitability, and customer economics.
- Able to connect business activities with their financial impact.
2.Strategic Thinking
- Able to see beyond financial reporting and understand the strategic implications behind performance numbers.
- Strong commercial judgment with the ability to identify growth opportunities and performance risks.
- Able to develop business cases and make recommendations based on financial and strategic trade-offs.
3.Influencing & Stakeholder Management
- Strong ability to work across FP&A, Product, Retail Banking, Subsidiaries, and other functions without direct authority.
- Confident in challenging assumptions and influencing senior stakeholders using facts and commercial logic.
- Strong collaboration and negotiation skills.
4.Executive Communication
- Excellent ability to convert complex financial information into simple, concise executive messages.
- Strong PowerPoint and financial modelling capabilities.
5.Other Soft skills
- Strong ownership mindset with the ability to operate independently.
- Comfortable working in a fast-changing transformation environment.
- High attention to detail while maintaining a strategic, bankwide-level perspective.
Skills required
- Accounting
- Budgeting
- Financial Analysis
Experience required
- any or no experience
Skills optional
- Financial Reporting
- Negotiation
Salary
- 100,000 - 120,000 THB, Negotiable
Job function
- Finance
- Strategy / Planning
Job type
- Full-time
Company overview
Bank of Ayudhya Public Company Limited, commonly known as Krungsri, is the fifth-largest bank in Thailand in terms of assets, loans, and deposits. Established on January 27, 1945, Krungsri offers a comprehensive range of banking and financial services to both individua ...
Why join us: Joining Krungsri means becoming part of a leading financial institution with a rich history and a strong commitment to innovation and excellence. As a member of the MUFG network, employees have access to international expertise and opportunities for global collaboration.&nbs ...
Benefits
- Professional development
- Social Security
- Annual bonus
- Corporate Social Responsibility Initiatives
- Dental Insurance
- Health Insurance
- Learning & Development Opportunities
- Life Insurance
- Performance bonus
- Transport Allowance

