Job Description / Responsibilities:

• 1. Strategic Intelligence & Direction
• 1.1 Analyze retail financial services industry trends, customer behavior, competitive landscape, and emerging business models across segments, products, channels, and ecosystems to identify growth opportunities, structural gaps, and strategic risks
• 1.2 Synthesize business performance, financial planning, and customer insights into actionable strategic recommendations to support executive decision-making
• 1.3 Support the development, refinement, and communication of Retail & Consumer Banking strategic direction, strategic priorities, portfolio plays, and long-term growth agenda
• 1.4 Ensure alignment between Retail & Consumer Banking strategy and Krungsri Group's overall corporate strategy
• 2. Strategy Formulation & Strategic Alignment
• 2.1 Lead the development of Retail & Consumer Banking medium-term and annual strategic plans, including strategic roadmaps and key transformation priorities
• 2.2 Coordinate and integrate strategic plans across Retail & Consumer Banking entities and business units to ensure alignment with R&C and Krungsri Group strategic objectives
• 2.3 Facilitate cross-functional and cross-entity collaboration under the "ONE Krungsri" approach to drive integrated value creation
• 2.4 Prepare strategic presentations, management materials, and executive communications for senior management, committees, and Board-level discussions
• 3. Strategic Performance & KPI Governance
• 3.1 Support the development and deployment of strategic KPI frameworks to ensure alignment between strategic objectives and business performance
• 3.2 Monitor performance across segments, products, channels, and entities to identify key trends, risks, performance gaps, and emerging issues
• 3.3 Conduct performance reviews and provide strategic insights and recommendations to support business reprioritization and management decision-making
• 3.4 Prepare management reporting and performance updates for senior management and governance forums
• 4. Strategic Initiative Steering & Governance
• 4.1 Support the establishment and operation of strategic governance mechanisms to drive alignment across Retail & Consumer Banking entities and business units
• 4.2 Consolidate and evaluate strategic initiatives across entities, products, segments, and channels to ensure alignment with strategic priorities
• 4.3 Assess initiative trade-offs, resource allocation considerations, interdependencies, and strategic impact to support portfolio prioritization decisions
• 4.4 Monitor strategic initiative progress, identify risks and bottlenecks, and coordinate with stakeholders to facilitate issue resolution and delivery of intended outcomes
• 5. Strategic Projects & Special Assignments
• 5.1 Lead or participate in strategic projects, business reviews, and transformation initiatives as assigned
• 5.2 Conduct business case assessments, strategic evaluations, and ad-hoc analyses to support management decision-making
• 5.3 Collaborate with internal and external stakeholders to identify opportunities that strengthen Retail & Consumer Banking capabilities and strategic competitiveness

Qualifications:

• Bachelor's or Master's degree in Finance, Economics, Business Administration or any related field.
• ·At least 5-10 years of experience in corporate strategy/strategic planning and/or business strategy.
• Strong analytical skills and ability to synthesize complex information into actionable insights and excellent communication and interpersonal skills
• Proficiency in MS-Office

Talent Acquisition Department

Bank of Ayudhya Public Company Limited

1222 Rama III Rd., Bangpongpang, Yannawa, Bangkok 10120

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