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Portfolio & Segmentation Strategy - Credit Card
atBank of Ayudhya PCL (Krungsri)Work Location : KSPO Building, BTS Ploenchit, Bangkok
Good remuneration package will be rewarded and also excellent future career growth opportunity is available for the right candidate
- Lead and establish strategies of CFS Portfolio Management to ensure achievement MTBP target, particularly in Personal Loan, Sales Finance and Credit Card of Krungsri First Choice.
- Identify opportunities, initiate strategies and ensure smooth execution of segmentation campaigns and offerings to improve customers' spending, activity rate, active rate, and utilization with an appropriate pricing strategy to ensure portfolio quality and profitability.
- Design and develop loyalty platform; Identify high-value and potential high-value customers for developing customer relationships strategy to convert potential high-value customers into highly satisfied and engaged customers, resulting in high card activation, utilization and retention.
- Drive growth and closely monitor key KPI of 3 in 1 and Nano products to ensure overall product healthiness (such as volume, activation rate, active rate, activity rate utilization rate, attrition rate and etc.) and provide effective remedy when needed.
- Ensure all the existing base compliance with rules, regulations, and guideline from related authorities and functions.
- Bachelor's or Master's degree in Marketing, Business Administration or related field
- Experience working minimum 5 years experiences in Bank or Non-Bank (Financial Product & Analytics)
- Good in English communication
- Excellent communication skill
Experience required
- 5 years
Career level
- Middle Level
Only Thai nationals can apply
Salary
- Negotiable
Job function
- Marketing / Advertising
- Business Development
- Analyst
Job type
- Full-time
Company overview
The Bank of Ayudhya Public Company Limited (Krungsri) officially opened its doors on April 1, 1945. We found immediate public favor, grew rapidly and listed on the Stock Exchange of Thailand on September 26, 1977. Our steady growth has continued unabated to the present day. As of December 31, 2013, ... Read more
Why join us: At Bank of Ayudhaya we are looking for talented, energetic and enthusiastic individuals to be partners in this growth journey. People are our most important asset. They are the key channel for delivering our products and services to customers. Ensuring they are engaged and developing their skills ... Read more
Benefits
- Professional development
- Social Security
- Annual bonus
- Corporate Social Responsibility Initiatives
- Dental Insurance
- Health Insurance
- Learning & Development Opportunities
- Life Insurance
- Performance bonus
- Transport Allowance