The Vice President of Marketing is responsible for overseeing the marketing operations of the company. This includes planning, development and execution of the organizations marketing, advertising, public relations, and internal as well as, external communications initiatives. This role will report directly to the CEO and will serve as a key member of the leadership team.

Duties and responsibilities

• Take responsibility for annual marketing plan, strategy and team
• Identify and plan differentiated and impactful marketing strategies/materials
• Build, manage and coach a high-performing marketing team
• Drive the implementation of marketing campaigns that meet business objectives and drive leads.
• Identify and plan differentiated and impactful marketing strategies/materials
• Build, manage and coach a high-performing marketing team
• Drive the implementation of marketing campaigns that meet business objectives and drive leads.
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
• Work closely with the R&D and Sales department to align sales and marketing strategies.
• Manage marketing budget and expenditures.
• Maintain brand standards and ensure compliance across all marketing and communications channels.
• Identify competitors and evaluate their strategies and positioning and devise counterstrategies.
• Build long term relationships with employees, clients, government officials and stakeholders.

Minimum Required Skills and Qualifications

• bachelor’s degree or higher in Marketing, Communications, Civil Engineering, Chemical Engineering, Business Administration, or related field.
• 10+years and 5+years in management level of experience in communications, public relations, or marketing.
• Planning and managing experience at both strategic and operational levels.
• Ability to communicate strongly with team members and senior management.
• Critical Thinker and problem-solving skills.
• Ability to provide strong leadership and mentoring of team members.
• Thorough knowledge of marketing principles and brand management.
• Experience deploying or improving an organization’s digital strategy is a strong plus.
• Industry experience in the Chemical/Paint or related files.