Senior Leader, Digital Retail & Digital Platform

atTrue Corporation PCL


Job Summary

Responsible for developing and managing the Digital Retail & Distribution Platform to enhance user experience and business effectiveness, working closely with business and IT teams to gather requirements, develop solutions, and manage the platform lifecycle. This includes leveraging AI and machine learning capabilities to drive automation, and data-driven decision-making across the platform. The role also leads product and project development including system configuration, AI tool integration, and rollout across channels, while continuously identifying opportunities to apply AI solutions to improve operational efficiency and customer experience.

Job Responsibilities* Explore and evaluate emerging AI technologies and tools to enhance platform capabilities, including Sales tools, internal systems, Kiosk, Queue, VDO Call, eDMS, and other channels. Assess business needs, user goals, and AI readiness to identify opportunities where AI solutions can drive efficiency and effectiveness. Develop storyboards, scenarios, wireframes, prototypes, user flows, and use cases to deliver intuitive and AI-enhanced user interfaces. Gather user requirements and translate them into business and AI solution requirements for sales enablement tools and supporting systems. Coordinate with IT teams for AI solution assessment, development, integration, and testing. Manage platform lifecycle to sustain effectiveness, adoption, and continuous improvement through AI-driven insights. Lead product and AI project development, configuration, and rollout across channels, ensuring alignment with business objectives.

Qualifications

Requirements

Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Retail
Job type
  • Full-time

Company overview

Size:500-1000 employees
Industry:Telecommunication
Location:Bangkok
Website:www.truecorp.co.th
Founded in:1990
Ranking:4/5

True Corporation Public Company Limited is Thailand's leading telecommunications and digital services provider. Formed through the merger of True Corporation and Total Access Communication (DTAC), the company offers a comprehensive range of services, including mobile communic ...

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Why join us:

Joining True Corporation means becoming part of a dynamic and innovative organization at the forefront of Thailand's digital transformation. The company offers a collaborative work environment that encourages creativity and professional growth. Employees have the op ...

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Head office: True Tower Ratchadaphisek Rd., Din Daeng, Din Daeng, Bangkok
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