Senior Associate, Commercial Intelligence & Customer Value Analytics

atTrue Corporation PCL

Job Summary

As a Commercial Intelligence & Customer Value Analytics, you will play a critical role in building and advancing the organization's business intelligence capabilities. You will transform complex data from multiple sources into actionable insights, develop enterprise-class reporting solutions, and enable data-driven decision-making across the business. Working closely with business and technology stakeholders, you will design scalable analytics solutions, optimize reporting processes, and deliver meaningful insights that drive commercial performance and customer value.

Job Responsibilities*

Data Preparation and Modeling

  • Write and optimize complex SQL queries to extract, transform, and prepare data from multiple source systems (e.g., ERP, CRM, Web Analytics) for reporting and analysis
  • Design, develop, and maintain data models (e.g., star schema) to ensure data accuracy, consistency, and efficient query performance
  • Perform data validation, testing, and quality assurance processes to ensure the reliability of reporting outputs and business metrics

Reporting, Visualization, and Analysis

  • Design, develop, and maintain interactive dashboards and reports using BI tools such as Power BI, Tableau, Qlik, and Looker
  • Conduct ad hoc analysis and investigative research to address business questions and identify trends, opportunities, and potential risks.
  • Monitor key business performance metrics, identify root causes of variances, and provide actionable insights to stakeholders
  • Translate complex data into meaningful business insights to support strategic and operational decision-making

Stakeholder Collaboration and Communication

  • Partner with business stakeholders across Sales, Marketing, Finance, Operations, and other functions to understand reporting and analytical requirements.
  • Gather, analyze, and translate business needs into technical specifications and reporting solutions
  • Present analytical findings, recommendations, and insights to both technical and non-technical audiences through effective data storytelling and visualization
  • Provide guidance, training, and support to end users on BI tools, dashboards, and reporting solutions to promote a data-driven culture


Qualifications

  • Bachelor's degree in Data Analytics, Computer Science, Information Systems, Statistics, Business Analytics, or a related field, with relevant experience in Business Intelligence, Data Analytics, Reporting, or Data Management
  • 3-5+ years of experience in Business Intelligence, Data/Business Analyst or related fields
  • Proficiency in SQL, data modeling, ETL/ELT processes, and data warehousing concept
  • Strong hands-on experience in data extraction, transformation, and data modeling
  • Hands-on experience with BI and visualization tools such as Power BI, Tableau, Qlik, or similar platforms, including dashboard development, reporting, and data source integration
  • Familiarity with cloud platforms (AWS, Azure, GCP), enterprise applications (ERP, CRM, Salesforce, Google Analytics), and data governance best practices
  • Strong analytical, problem-solving, and critical-thinking skills, with the ability to translate complex data into actionable business insights and recommendations
  • Excellent communication and stakeholder management skills, with the ability to collaborate across functions, present findings to diverse audiences, and support a data-driven decision-making culture
  • Good command in Thai and English, both written and spoken
  • TRUE CORPORATION
Experience required
  • 3 years
Career level
  • Senior Level
Salary
  • Negotiable
Job function
  • Analyst
Job type
  • Full-time

Company overview

Size:500-1000 employees
Industry:Telecommunication
Location:Bangkok
Website:www.truecorp.co.th
Founded in:1990
Ranking:4/5

True Corporation Public Company Limited is Thailand's leading telecommunications and digital services provider. Formed through the merger of True Corporation and Total Access Communication (DTAC), the company offers a comprehensive range of services, including mobile communic ...

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Why join us:

Joining True Corporation means becoming part of a dynamic and innovative organization at the forefront of Thailand's digital transformation. The company offers a collaborative work environment that encourages creativity and professional growth. Employees have the op ...

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Head office: True Tower Ratchadaphisek Rd., Din Daeng, Din Daeng, Bangkok
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