PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

  • Leads the Wholesale Sales function for adidas Thailand, with the primary objective of developing and implementing the Company’s Sales strategy and customer plans, fully manage the channel’s P&L to achieve sales, margin, and contribution objectives.
  • Manage a market leadership position within the prescribed channel through execution of strategy, customer relationships and development of revenue streams.
  • Country Leadership position, member of the Senior Leadership team reporting directly into the GM / Country Manager
  • Responsible for exhibiting adidas values, leading culture and developing the pipeline of future leaders.


KEY RESPONSIBILITIES

FUNCTIONAL:

  • Lead team towards delivering sales turnover, margins, and contribution whilst managing sales expense within planned levels.
  • Ensure AR collections as per trade terms, DSO objectives and limit bad debts with effective credit management, tracking and credit worthiness of customers.
  • Formulate sales development, channel strategies, annual customer plans and ensure execution in line with brand image, presentation and company strategy.
  • Develop, negotiate and implement trading terms by customers to drive pay by performance growth, optimizing in-store execution, brand presence, sell-through to represent our brands to consumers according to set standards.
  • Build, maintain and expand relationships/ alliances with key customers/ stakeholders, maintaining effective customer service levels to meet order processing, route and order fulfillment.
  • Liaise with Marketing team on merchandising support, timely inflow of stocks to service customers, ensuring, prompt action to liquidate old inventory.
  • Provide coaching and guidance to the team in achieving their daily responsibilities and objectives.
  • Lead and develop digital capabilities within the channel and working model with Wholesale customers
  • Lead Business Development opportunities

PEOPLE:

  • To lead, develop and influence sales organization
  • To make the right hires into the Wholesale team
  • To set performance objectives, targets, guidelines and assess all reports, and ensure target achievements
  • Develop the functional and interpersonal skills of direct reports to maximize personnel capabilities
  • Manage all reports as an integrated team by setting team objectives, targets and guidelines to build a stronger team
  • Ensure smooth cooperation and alignment between all direct reports and all interfaces.

CONTROLLING:

  • Measure and deliver own team’s KPIs
  • Report on market trends and competitors in the area
  • Provide realistic business plans and forecasts on KA business performance, take mid-long term planning into consideration.
  • Manage Sales working budgets in conjunction with the Brand team
  • Trade inventories within prescribed corridors

COMPLIANCES:

  • To observe both global and local policies and procedures in all dealings;
  • Support SEA changes and direction;
  • Perform other tasks as may be assigned from time to time

KEY RELATIONSHIPS:

  • Country Senior Leadership Team
  • SEA Hub Team
  • Wholesale Partners & Distributors

KNOWLEDGE, SKILLS AND ABILITIES

  • Ability to think strategically, define business opportunities and problems, understand complex business challenges and formulate effective solutions designed to improve results.
  • Demonstrated experience in developing and completing successful financial and business plans for achieving sales, service, and contribution goals in large Retail organizations.
  • Strong leadership and coaching skills, and the ability to capitalize on and apply these skills, resulting in the growth and development of managers and employees in the organization.
  • Possesses strong interpersonal skills and is able to achieve desired results in a fast-paced, highly competitive, multi-tasking environment.
  • Extremely strong in the areas of merchandising and store operations, preferably industry knowledge within footwear & apparel.
  • Ability to conduct and analyze research related to consumers, industries, markets, customers and competitors.
  • Possess strong organizational, problem solving, negotiation and resolution skills.
  • Experience setting a shared vision and direction and building the excitement and enthusiasm needed to engage a wide variety of stakeholders;
  • Experience building organizations with strong teams and truly committed staff – evidenced by employee retention and engagement

PRE-REQUISITE KNOWLEDGE / SKILLS:

  • Bachelor's degree with ten or more years retail management experience
  • Master's degree is an advantage
  • 10+ years managing Sales team, Sales/Account Management, and 5 years Sales Leadership
  • Minimum 7 years’ experience successfully leading, managing and developing multi store, multi-channel retail teams, B2B, Digital Sales
  • Advanced English and fluent local language
  • Advanced IT Skills (Outlook, Excel, Powerpoint)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

    COURAGE: Speak up when you see an opportunity; step up when you see a need..

    OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

    INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

    TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

    INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

    RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –


BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
Director, Sales
BRAND:
LOCATION:
Bangkok
TEAM:
Sales
STATE:
COUNTRY/REGION:
TH
CONTRACT TYPE:
Full time
NUMBER:
541988
DATE:
Mar 10, 2026
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We are dedicated to finding, developing and retaining the best people for our company. In return at Adidas, we aim to make sure that our employees are happy and motivated. We offer a challenging, fun, and financially rewarding working environment. If you love sport and want to change the world, s ...

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