ทักษะ:

Digital Marketing, Social media, Automation, Leadership Skill, English

ประเภทงาน:

งานประจำ

• Strategic Storytelling & Automotive Brand Management.
• Narrative Ownership: Craft and maintain a compelling, consistent brand narrative across all automotive touchpoints, translating technical vehicle specs into emotional, benefit-driven customer stories.
• Omnichannel Positioning: Ensure brand positioning, messaging, and visual identity seamlessly align with corporate strategy across tiered campaigns (Tier 1 Brand, Tier 2 Regional, Tier 3 Dealer).
• Brand Equity & Perception: Monitor long-term brand health metrics, sentiment, and market share, implementing storytelling initiatives that elevate premium perception and innovation.
• Compliance & Governance: Safeguard global brand guidelines while ensuring local market relevance and compliance across all creative agencies and communication channels.
• Full-Funnel Campaign Management: Concept to Conversion.
• End-to-End Funnel Orchestration: Architect, execute, and manage the complete automotive customer funnel - from awareness (upper funnel) and consideration/test-drive generation (mid-funnel) to retail conversion and booking (lower funnel).
• New Product & Vehicle Launches: Lead the go-to-market (GTM) strategy for new model rollouts by optimizing the 5Ps. Design integrated launch ecosystems blending PR, experiential events, digital, and showroom-floor readiness.
• Cross-Functional Alignment: Collaborate with Sales, Product Planning, CRM, Digital Commerce, and Dealer Networks to eliminate friction points along the purchase journey.
• Agile Execution: Ensure all short-term campaigns and major launches are delivered on time, within scope, and rigorously managed against budgets, OKRs, KPIs, and KGIs.
• Media & Performance Optimization.
• Data-Driven Media Mix: Oversee and optimize multi-channel media budgets (Digital, Programmatic, Connected TV, OOH, Paid Social) to maximize Share of Voice (SOV) and Return on Media Investment (ROMI).
• Lead & Conversion Optimization: Leverage marketing automation, modern ad tech, and CRM systems to continuously test and optimize creative assets, landing pages, and audience targeting to lower Cost-Per-Lead (CPL) and Cost-Per-Acquisition (CPA).
• Insights into Action: Analyze marketing attribution models, website traffic, and digital showroom behaviors to pivot media strategies in real-time based on market demand and competitor inventory moves.
• Bachelor's or master's degree in marketing, Communications, Business Administration, or a related field.
• At least 10 years of progressive experience in marketing communications, brand management, and integrated online and offline campaigns, with several years in a leadership role.
• Strong strategic knowledge of brand management, digital marketing, social media, media planning, and marketing performance analytics, with the ability to translate insights into business actions.
• Proven leadership, stakeholder management, and decision-making skills, with the ability to lead teams, manage multiple priorities, and deliver results in a fast-paced environment.
• Strong business acumen, innovative mindset, and up-to-date understanding of market, consumer, and digital trends.
• Strong command of English, presentation and communication skills.
• Demonstrated experience leading large-scale marketing campaigns, product launches, and cross-functional initiatives, with experience in agency management or transformation projects considered an advantage.