About the role

The Assistant GCCO is a strategic leadership role responsible for driving the commercial growth and brand equity of the Ramkhamhaeng Hospital Group. This role serves as a bridge between high-level group strategy and operational execution, specifically overseeing the integration of Marketing, Digital Transformation, and Business Development across all subsidiaries. The primary goal is to establish a centralized marketing hub that ensures brand consistency, digital excellence, and robust referral networks to increase patient volume and revenue.

Key responsibilities

• Oversee the Group's branding and identity to ensure a consistent image across all hospital subsidiaries

• Direct internal and external communication strategies to ensure clear messaging to stakeholders and the public

• Lead the creative design and multimedia production teams to produce high-quality marketing collateral that supports the Group's objectives

• Champion digital marketing as a primary business driver, overseeing the promotion of digital tools such as Telemedicine apps and Patient Portals

• Lead the implementation of Marketing Technology (MarTech) and CRM automation to enhance patient engagement and retention

• Oversee online storefronts, digital product sales, payment systems, e-vouchers, and the execution of high-impact digital sales campaigns

• Act as the primary liaison between Marketing and IT to ensure seamless technical implementation of commercial tools

• Supervise the expansion of overseas referral agent networks, clinical partnerships, and the medical tourism pipeline

• Drive B2B and corporate growth strategies within Thailand and strengthen local physician referral networks

• Ensure a seamless patient journey by overseeing the referral coordination unit for both international and local incoming patients

About you

• Master's Degree in Business Administration (MBA), Marketing, Healthcare Management, or a related field

• Minimum 10-15 years of experience in Commercial, Marketing, or Business Development roles, preferably in the healthcare or hospitality industry

• Proven track record in a leadership role within a multi-site or group organizational structure

• Demonstrated success in driving digital transformation and e-commerce initiatives

• Deep understanding of CRM, MarTech, and Data Analytics

• Strong knowledge of the healthcare landscape in Thailand and the international medical tourism market

• Exceptional leadership and people management skills

• High-level negotiation and relationship-building capabilities for international partnerships and B2B

• Strategic thinking with a results-oriented mindset