Bangkok, Thailand

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

January 14, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

Overview

The retail and mobility business landscape for petrol stations is evolving rapidly.
To stay ahead in this mobile-first era, Digital Marketing & Communication serves as a strategic platform that drives customer acquisition and boosts visit frequency at retail stations. It plays a critical role in attracting new footfall and deepening customer engagement through targeted digital communication and seamless platform experiences.

The Digital Marketing & Communication Manager will lead Shell Mobility Thailand’s digital transformation journey—positioning Shell as the most loved brand. This role will drive customer engagement and sales through innovative digital marketing strategies and integrated online-to-offline experiences.

Key Responsibilities

Strategic Leadership

• Lead Shell Mobility Thailand’s digital strategy to grow brand preference and business performance per business plan.
• Aligning with global brand & communications strategies.

Digital Marketing & Communication

• Build a strong digital foundation for customer engagement across all touchpoints.

• Drive online-to-offline conversion—from mobile to forecourt/storefront.

• Manage Shell’s digital channels: LINE Official Account, website, Facebook, mobile app etc.

Customer Experience & Innovation

• Develop in-store digital experiences: screens, pickup systems, signage, connected vehicles.
• Create seamless customer journeys across digital and physical platforms.

Media & Campaign Management

• Oversee paid, owned, and earned media strategies (search, influencers, partnerships).
• Inspire and manage creative, media, CRM, and digital agencies.
• Ensure relevant and effective digital communication.

Social Media & Reputation

• Lead social media community management and social listening.
• Protect and enhance Shell’s brand reputation online.

Performance & Optimization

• Track digital performance and analyze data for budget and strategy improvements.
• Deliver measurable business impact through well-executed digital campaigns.
• Coordinate with global and local teams to ensure strategic alignment.
• Liaise with internal units (e.g., Corporate Relations, Government Relation, Mobility Sales & Operations, Finance , CP) and cross-functional teams (e.g., NFR, Loyalty, Payment, Brands, Lubricants, Commercial Fuels, Bitumen) to ensure cohesive campaign delivery.

• -
  

DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.