Position

Executive, Loyalty

Profile

As the Loyalty Executive for Thailand, you will spearhead the execution of Sephora's Beauty Pass Loyalty Program in Thailand, and be responsible for its performance. Your primary objective is to accelerate customer uptiering and expand our Black and Gold customer base by cultivating stronger customer engagement and maximizing the lifetime value of our loyalty members.

You will report to the Head of Marketing, TH.

Duties and Responsibilities:

• Spearhead the execution of Sephora's Beauty Pass Loyalty Program in Thailand, with a laser focus on driving growth in the Black and Gold customer base.

• Champion executional excellence in the implementation of loyalty program strategies, and adhering to established guidelines and best practices provided by the SEAOI Regional Loyalty Team. Ensure a consistent and elevated loyalty experience across all customer touchpoints.

• Collaborate closely with the SEAOI Regional Loyalty Team to launch, pilot, and rigorously evaluate new program initiatives in your markets, ensuring they deliver measurable results.

• Act as the primary liaison between the SEAOI Regional Loyalty Team and Thailand market, on all Loyalty matters and initiatives, ensuring alignment on strategic Loyalty objectives. Proactively translate regional strategies into actionable market-specific plans, driving expedient and effective execution with your local teams e.g. Digital, Merch, Retail etc.

• Curate and maintain an attractive and well-stocked selection of rewards and gifts within the Rewards Boutique and Birthday Gifts in your markets.

• Train and empower store teams to effectively drive loyalty program member acquisition, retention, and uptiering efforts in retail.

• Conceptualize, plan, and execute impactful loyalty member events with the goal of driving uptiering, rigorously tracking and optimizing ROI on all event investments.

• Lead regular market business reviews with the SEAOI Regional Loyalty Team, proactively providing insightful market performance updates, identifying opportunities for optimization, and ensuring alignment with overall Regional Loyalty objectives.
• Extract monthly data on Loyalty and Big commercial campaign