TikTok Shop - Lead Acquisition (Thailand)
ที่บริษัท ติ๊กต๊อก เทคโนโลยีส์ จำกัดResponsibilities
TikTok Shop is transforming the e-commerce landscape through seamless content-commerce integration. As the Acquisition Team Lead, you will be responsible for building and executing the merchant acquisition strategy to ensure supply richness on the platform. This is a high-impact role focused on accelerating seller growth, unlocking high-value supply, and shaping TikTok Shop’s competitive positioning in the Thai e-commerce market. Responsibilities: - Develop and Execute Acquisition Strategy: Own and drive TikTok Shop Thailand’s merchant acquisition strategy, focusing on bringing in high-quality sellers that align with platform goals. a. Lead Pool Identification: Identify and prioritize high-potential lead sources—with a sharp focus on sellers capable of generating high GMV and strong revenue take rates. b. Seller Prioritization Framework: Develop a clear, data-driven prioritization model to guide acquisition focus across categories and seller types. c. Seller Insights & Segmentation: Understand distinct pain points, motivations, and behaviors across key seller segments—SMEs, large e-commerce merchants, social sellers, retailers, corporate/local brands, and global brands. - Tailored Acquisition Workflow Design: Craft scalable, segment-specific acquisition workflows that address seller pain points while accelerating time-to-onboarding. This includes but not limited to: a. Designing and maintaining standard operating procedures (SOPs) that ensure consistency, efficiency, and alignment across acquisition touchpoints. b. Recruiting and managing a team of contractors to support lead generation, outreach, and onboarding—ensuring agility and coverage across seller segments and regions. c. Training BPO teams from external partners to execute acquisition workflows at scale, while maintaining quality and seller-centricity. - Incentive Program Development: Design and optimize seller incentive programs that balance business objectives with budget constraints—while enhancing TikTok Shop’s appeal over competing platforms. - Cross-Functional Alignment & Collaboration: Collaborate closely with internal stakeholders—especially incubation teams, and category/cluster teams —to ensure strategic alignment, seamless onboarding, and effective seller handover for long-term success. - Own KPIs of Supply Richness: Ensure a healthy and diverse seller ecosystem through KPIs such as: a. Number of sellers onboarded b. % of onboarded sellers by target segment c. Number of assortments uploaded
Qualifications
Minimum Qualifications: - Bachelor's Degree or above - 5+ years of experience in business development, sales, or growth roles—preferably within e-commerce, tech, or consumer platforms. - 3+ years of experience in leading a small team. - Fluent in Thai and English; Mandarin speaking is required to communicate with Chinese sellers Preferred Qualifications: - Deep understanding of Thailand’s digital commerce landscape and the local seller ecosystem across different segments. - Analytical and data-driven; skilled in defining success metrics, interpreting data, and making informed decisions to guide strategy and operations. - Demonstrated hands-on approach with a strong bias toward execution and experimentation; able to quickly test, learn, iterate, and scale based on real insights from the field. - Strong communication and stakeholder management skills, with the ability to influence across functions and levels. Proven ability to lead and align with cross-functional teams—especially in operations, product, and analytics—to deliver cohesive and scalable solutions.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ประสบการณ์ที่จำเป็น
- 5 ปี
เงินเดือน
- สามารถต่อรองได้
สายงาน
- ขายปลีก
- ผู้บริหารอาวุโส
ประเภทงาน
- งานประจำ
เกี่ยวกับบริษัท
TikTok Technologies Ltd. เป็นบริษัทเทคโนโลยีระดับโลกที่รู้จักกันดีจากแพลตฟอร์มวิดีโอสั้นที่ได้รับความนิยมอย่าง TikTok ด้วยภารกิจในการสร้างแรงบันดาลใจและมอบความสุขให้กับผู้ใช้งาน TikTok เชื่อมต่อผู้คนจากทั่วโลกผ่านแพลตฟอร์มที่สร้างสรรค์และมีส่วนร่วม โดยเป็นบริษัทย่อยของ Byte ...
อ่านต่อร่วมงานกับเรา:
Why Join Us At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and emb ...
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