Marketing & Communications
Thailand Integrated Marketing Communication - Marketing
Location
:
Bangkok
Employment Type
:
Regular
Job Code
:
A132167A

Responsibilities

Team Introduction
Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.
Strategy Development

• Devise B2B marketing communication strategy to inspire and influence South East Asia clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations
• Develop an SEA region-wide multi-channel new client acquisition strategy, in collaboration with multiple internal stakeholders and external partners, such as: messaging platform, media agencies, vendors, etc.

Project Management and Optmization

• End-to-end drive and execute integrated marketing campaigns across SEA including events, hew client acquisition scaled education, partner upskilling, email marketing, press releases, and more.
• Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
• Manage regular reporting on SEA business marketing initiatives and results, especially bi-annual planning, quarterly planning (OKR) and reporting (QBR).
• Budget management: allocate budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
• Drill into the performance of marketing channels, especially events and new client acquisition to track and draw actionable insights and best practices.
• Partner closely with Global hub to drive synergy, shareback best practices and adopt regional learnings to drive business alignment and uplift performance.

Qualifications
Minimum Qualifications:

• Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• A team player and collaborator, strong relationship-building and leadership skills.
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
• Ability to apply a structured framework on marketing initiatives, planning and reporting
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.

Preferred Qualifications:

• Good understanding and appreciation of international business, landscapes, and culture.
• Proven experience in media, advertising or technology industries preferred.
• Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred

Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.