ประสบการณ์:

4 ปีขึ้นไป

ทักษะ:

Digital Marketing, Customer Relationship Management (CRM)

ประเภทงาน:

งานประจำ

• This role works closely with Marketing, Commercial, Revenue Management, CRM, IT and external partners to improve digital campaign performance, booking conversion, customer experience and ancillary sales.
• Digital Commerce & Customer Journey.
• Support the commercial performance of Nok Air's website and mobile application as direct booking channels.
• Monitor and improve the end-to-end customer journey across web and mobile platforms.
• Coordinate website and mobile application enhancements with IT teams, technology partners and external vendors.
• Gather and document business requirements for digital product improvements.
• Maintain and update digital assets, landing pages and campaign content to support bookings and ancillary sales.
• Monitor website performance, booking conversion, customer drop-off points and digital customer experience.
• Support mobile application growth through App Store Optimization, user acquisition, activation and engagement initiatives.
• Assist with user acceptance testing and the implementation of new digital features.
• Performance Marketing & Customer Acquisition.
• Execute digital marketing campaigns to increase qualified website traffic, mobile application usage and direct bookings.
• Support the planning, implementation and optimization of paid media campaigns across Google Ads, Meta, TikTok, YouTube, Display and other digital channels.
• Coordinate SEO, SEM, GDN, paid social media and remarketing activities.
• Monitor campaign budgets, audience targeting, bidding strategies and media performance.
• Work with agencies and creative teams to develop campaign materials and digital content.
• Conduct A/B testing on advertisements, landing pages, campaign messages and customer journeys to improve conversion.
• Support promotional campaigns, route launches and other commercial initiatives across digital channels.
• Analytics & Performance Reporting.
• Track digital performance indicators including website traffic, conversion rate, bookings, DAU, MAU, retention, ROAS, CAC and ancillary attachment rates.
• Analyze customer behavior, campaign performance and booking funnel data to identify improvement opportunities.
• Prepare regular digital performance reports, campaign summaries and actionable recommendations.
• Monitor campaign tracking, analytics tagging and data accuracy across digital platforms.
• Coordinate with Marketing, Revenue Management, Commercial, CRM and IT teams to support integrated digital growth initiatives.
• Support the management of media agencies, technology vendors and other digital partners.
• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Digital Commerce or a related field.
• 4-6 years of experience in Digital Marketing, Digital Commerce, E-commerce, Performance Marketing or Growth Marketing.
• Proven experience managing both digital customer acquisition and digital commerce channels with measurable commercial outcomes.
• Experience participating in or leading website enhancement, mobile application development or digital transformation initiatives from the business/marketing perspective.
• Strong understanding of digital marketing, customer journey optimization, conversion rate optimization (CRO) and digital commerce.
• Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, Google Marketing Platform or equivalent digital advertising platforms.
• Experience using digital analytics platforms such as Google Analytics 4 (GA4), Firebase, Looker Studio, AppsFlyer or equivalent to measure and optimize digital performance.
• Strong understanding of SEO, SEM, ASO, GDN, Paid Social, Retargeting and Marketing Automation.
• Strong commercial mindset with the ability to translate marketing initiatives into digital revenue growth.
• Experience working cross-functionally with IT, UX/UI, technology vendors, media agencies and commercial teams.
• Strong analytical, project management and stakeholder management skills.
• Experience in airline, OTA, travel, retail, e-commerce or other consumer digital businesses will be an advantage.