ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Business Development, Data Analysis, Negotiation, Leadership Skill, English

ประเภทงาน:

งานประจำ

• Define B2B business strategy and annual business plan, segmented by customer groups (HoReCa, Bakery & Café, Food Manufacturer, Institution, Distributor).
• Manage sales targets, gross profit, and budget for the B2B channel (Channel P&L).
• Determine pricing structure, trading terms, and discount policies for corporate customers.
• Manage relationships and develop joint business plans with key accounts such as coffee chains, hotel chains, and food manufacturing plants.
• Expand customer base (New Business Development) and open new industry market segments.
• Negotiate sales contracts, pricing, and delivery terms with corporate customers.
• Manage and develop distributor networks.
• Analyze customer needs to determine products, packaging sizes (Foodservice Pack), and appropriate offerings.
• Collaborate with R&D to develop customized products or formulas for customers.
• Plan marketing activities and sales support such as product demonstrations, barista/chef workshops, trade shows (THAIFEX, Food Ingredients Asia), and sales materials (catalogs, spec sheets, recipe guides).
• Monitor sales, profit, pipeline, and performance by customer; report to management.
• Track market trends, competitors, and raw milk prices to adjust strategy accordingly.
• Develop sales forecasts in collaboration with Supply Chain and Production teams.
• Manage, develop, and set KPIs for sales and B2B marketing teams.
• Coordinate with Supply Chain, QA/QC, R&D, Finance, and Brand teams to deliver products and services to customers to standard.
• About you.
• Bachelor's degree or higher in Business Administration, Marketing, Food Science, or related field.
• 5+ years of experience in B2B sales or business development, with at least 3 years in a management role.
• Experience in Foodservice, Food Ingredients, dairy, beverages, or food FMCG business is highly valued.
• Understanding of HoReCa, Bakery & Café, food industry markets, and distributor systems.
• Ability to manage P&L, structure pricing, and analyze customer profitability.
• Basic knowledge of food standards such as FDA, GMP/HACCP, Halal, and Cold Chain systems.
• Proficiency with CRM systems and data analysis tools.
• Good English communication skills.
• Excellent leadership, negotiation, and presentation skills.
• Ability to build long-term relationships with customers and partners.
• Strategic thinking with strong execution capability.
• Ability to work under pressure and meet sales targets.
• Willingness to travel to meet customers in Bangkok and other provinces.