เงื่อนไขการค้นหา

ทักษะ:

Social media, Fast Learner

ประเภทงาน:

งานประจำ

• Lead the development of channel including product assortment, merchandising, pricing & promotion across channels, and marketing strategic framework.
• Develop Promotion Campaign & activities plan for Big C Omni-channel sales channel including Line Call Chat shop & Big C On-demand, and acting as platform expert for LINE OA as well as other social commerce platform to enable effective and efficient trade marketing campaign execution.
• ESSENTIAL FUNCTIONS.
• Build and create theme Omni-channel promotion campaign and align with merchandising team to leverage sales by increasing customer penetration.
• Understand customer needs with professional data resource performance, gather & analyze data, info from campaign evaluation, ROI and market share to find out key source of Sales and transaction growth in order to synergize Omni-channel.
• Collaborate all strategy plan between functions incl. promotion, media, coupon, seasonal event and ensure all activities are delivered right for the customers.
• Align sale construction plan and ensure campaign and promotion will deliver on yearly budget, also the process on execution will be achieved.
• Monitor and track result of activity to ensure execution effectiveness.
• Understand the generated Channel & Customer Insights and able to translate to insight-based Channel Planning.
• Providing strategic guidance and marketing supports to execution team.
• Work closely with creative team and other related team in executing marketing campaign.
• Develop activities plan for call-chat-shop & Big C On-demand channel in Hypermarket and Mini Big C to increase service awareness, customer acquisition and ultimately sales.
• Establish social media guidelines, social commerce techniques and tactics in order to equip Operations and customer service team to improve sales conversion.
• Monitor and analyze digital media performance in order to take action at corporate/ region/ province/ store level.
• Monitor market trends and competitors to identify opportunities for Big C.
• POSITION QUALIFICATIONS.
• Bachelor s Degree in Marketing, Business Administration, Communications or other related fields.
• Minimum 3 years working experience in Trade Marketing or marketing functions are required.
• High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally.
• Strong analytical skill and logical thinking.
• Positive attitude, good team player, fast Learner and flexibility.
• Customer-oriented mindset and has understanding of social commerce/ online consumer behaviors.
• Has entrepreneur spirit and is a self-starter with sense of urgency.
• Positive, result oriented, entrepreneurial and self-motivating.
• Excellence communication ability and presentation skills.

ทักษะ:

Data Analysis, Industry trends

ประเภทงาน:

งานประจำ

• Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
• Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
• Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
• Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
• Collaboration: Work closely with marketing, sales, and customer service teams to integrate loyalty strategies across all customer touchpoints.
• Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
• Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.
• Education: Bachelor s degree in Marketing, Business Administration, Economics, or a related field; Master s degree preferred.
• Experience: Minimum of 5 years in a strategic role focused on customer loyalty, preferably within telecommunications or banking sectors.
• Track Record: Proven success in developing and managing customer loyalty programs.
• Analytical Skills: Strong analytical skills with experience in data analysis and customer segmentation.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.
• Technical Proficiency: Proficient in CRM software, data analysis tools, and loyalty management platforms.

ทักษะ:

Graphic Design, Content Creator, Enthusiastic

ประเภทงาน:

งานประจำ

• Create visual concepts of communicate ideas and message.
• Create content in online channel: Facebook, Tiktok, Line OA and other media.
• Design artwork to promote SME products and others.
• Co-ordinate with other divisions: SPO, MKT, Supplier.
• Be able to working under tight schedule and under pressure.
• Be eager to learn something new in & out company.
• Good command in Illustrator, Photoshop or other relevance programs.
• 1-3 years experience in graphic design and content creator.
• Enthusiastic, Positive mindset, Can do attitude.

ทักษะ:

Android, Thai

ประเภทงาน:

งานประจำ

• AIS Play Platform:
• VOD (Movie/Series/Cartoon/Live Events to VOD)
• Design and manage the UX and content tree.
• Quality Control VDO file (Resulation, Quality).
• Duplicate and rename VDO file for AIS PLAY.
• VDO editor. (embed subtitle, modifies sound of VDO)
• VOD catch-up overnight job to operate such as Thai football, International football, One championship, live events, ect.
• Upload VDO file, poster and backdrop to AISPLAY platform.
• Shuffle the content on AISPLAY, AIS PLAYBOX, AISPLAY Website shelf.
• Test VDO files after Transcode and encryption on mobile, Set Top Box, New Play Box, Google Android TV, Samsung Smart TV and Apple TV.
• AISPLAY users achive the target:
• Analyze customer behavior as the report to manage and pick a content on AIS PLAY platform to promote.
• Retention customer to come back to access AISPLAY platform.
• Live TV:
• Register and assign content to Exclusive channel.
• Quality Control image and description of channel.
• Create new channel to Live TV and Live Event such as Thai football, International football, live event.
• Add channel to group (News/Sport/Entertainment etc.) and channel shelves.
• Test TV broadcast via on mobile, Set Top Box, ATV, GSANTV, Smart TV and Apple TV, Chrome cast.