เงื่อนไขการค้นหา

ทักษะ:

Social media, Fast Learner

ประเภทงาน:

งานประจำ

• Lead the development of channel including product assortment, merchandising, pricing & promotion across channels, and marketing strategic framework.
• Develop Promotion Campaign & activities plan for Big C Omni-channel sales channel including Line Call Chat shop & Big C On-demand, and acting as platform expert for LINE OA as well as other social commerce platform to enable effective and efficient trade marketing campaign execution.
• ESSENTIAL FUNCTIONS.
• Build and create theme Omni-channel promotion campaign and align with merchandising team to leverage sales by increasing customer penetration.
• Understand customer needs with professional data resource performance, gather & analyze data, info from campaign evaluation, ROI and market share to find out key source of Sales and transaction growth in order to synergize Omni-channel.
• Collaborate all strategy plan between functions incl. promotion, media, coupon, seasonal event and ensure all activities are delivered right for the customers.
• Align sale construction plan and ensure campaign and promotion will deliver on yearly budget, also the process on execution will be achieved.
• Monitor and track result of activity to ensure execution effectiveness.
• Understand the generated Channel & Customer Insights and able to translate to insight-based Channel Planning.
• Providing strategic guidance and marketing supports to execution team.
• Work closely with creative team and other related team in executing marketing campaign.
• Develop activities plan for call-chat-shop & Big C On-demand channel in Hypermarket and Mini Big C to increase service awareness, customer acquisition and ultimately sales.
• Establish social media guidelines, social commerce techniques and tactics in order to equip Operations and customer service team to improve sales conversion.
• Monitor and analyze digital media performance in order to take action at corporate/ region/ province/ store level.
• Monitor market trends and competitors to identify opportunities for Big C.
• POSITION QUALIFICATIONS.
• Bachelor s Degree in Marketing, Business Administration, Communications or other related fields.
• Minimum 3 years working experience in Trade Marketing or marketing functions are required.
• High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally.
• Strong analytical skill and logical thinking.
• Positive attitude, good team player, fast Learner and flexibility.
• Customer-oriented mindset and has understanding of social commerce/ online consumer behaviors.
• Has entrepreneur spirit and is a self-starter with sense of urgency.
• Positive, result oriented, entrepreneurial and self-motivating.
• Excellence communication ability and presentation skills.

ทักษะ:

Data Analysis, Industry trends

ประเภทงาน:

งานประจำ

• Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
• Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
• Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
• Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
• Collaboration: Work closely with marketing, sales, and customer service teams to integrate loyalty strategies across all customer touchpoints.
• Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
• Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.
• Education: Bachelor s degree in Marketing, Business Administration, Economics, or a related field; Master s degree preferred.
• Experience: Minimum of 5 years in a strategic role focused on customer loyalty, preferably within telecommunications or banking sectors.
• Track Record: Proven success in developing and managing customer loyalty programs.
• Analytical Skills: Strong analytical skills with experience in data analysis and customer segmentation.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.
• Technical Proficiency: Proficient in CRM software, data analysis tools, and loyalty management platforms.

ประสบการณ์:

1 ปีขึ้นไป

ทักษะ:

Digital Marketing, Facebook Marketing, Market Research, Marketing Strategy

ประเภทงาน:

งานประจำ

• ดูแลภาพรวม และแนวทางการจัดทำเนื้อหาเว็บไซต์, เพจ, และการยิงโฆษณาของบริษัท.
• มีความเข้าใจใน Digital marketing ระบบสื่อโฆษณาออนไลน์ Facebook /Instagram /TIKTOK /LINE OA /Google Ads เป็นต้น.
• วางกลยุธท์ทางการตลาด.
• วางแผนการลงคอนเทนต์.
• สามารถวิเคราะห์ Google ads, Facebook and Instagram ads ได้.
• วิเคราะห์การตลาด วิเคราะห์คู่แข่ง ศึกษาเทรนด์ทำการตลาดออนไลน์.
• ประสานงานการทำงานกับทีม Content และแผนกอื่น ๆ ให้เป็นไปตามแผนที่วางไว้.
• จัดทำสรุปข้อมูลรายรายเดือน จากข้อมูลระบบหลังบ้านในแต่ละ Platform.
• อื่นๆ ที่ได้รับมอบหมายจากผู้บังคับบัญชา.
• ยินดีรับนักศึกษาจบใหม่.
• วันหยุดประจำปี.
• ทริปท่องเที่ยวประจำปี.
• ประกันสังคม.
• โบนัสตามผลงาน.
• งบพัฒนาความรู้และสุขภาพ 20,000 บาทต่อปี กรณีทำงานครบ 2 ปี.
• สถานที่และเวลาทำงาน.
• AI Ratchaphruek (อัยย์ ราชพฤกษ์) 145/8 ถนนปลายบาง มหาสวัสดิ์ อำเภอบางกรวย นนทบุรี 11130.
• เวลางาน จันทร์-ศุกร์ 9.00-18.00 น.

ทักษะ:

Digital Marketing, English

ประเภทงาน:

งานประจำ

• Initiate and execute online campaign and align with merchandising team to leverage sales by increasing customer penetration.
• Understand customer needs with professional data resource performance, gather & Analyze data, info from campaign evaluation to find out key source of sales and transaction growth in order to synergize Omni-channel.
• Collaborate all strategy plan between functions incl. promotion, media, coupon, seasonal event and ensure all activities are delivered right for the customers.
• Monitor and track result of activity to ensure execution effectiveness.
• Work closely with Digital Marketing Team, Creative and related team in executing Marketing campaign.
• Bachelor Degree of higher in Marketing/Business Administration or any related field.
• 2-3 at least experience in E-commerce Platform/ Enabler.
• Sales driven in Marketplace (Platform).
• Implement Strategic sales plan which align with company direction.
• Able to execute sales and promotion plan.
• Data driven with Analytical skill by using platform tools or Internal Data.
• Good command of spoken and written English.
• Have Sense of Urgency.