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Skills:

eCommerce, Excel, English, Korean

Job type:

Full-time

• Leads CE Online Business team to drive sales growth and deliver premium customer experience at Samsung eStore and be the top best-selling brands on Pure Player platforms in Thailand with the best of Samsung's wide range Product Portfolio.
• Develop and execute the online sales strategy for CE products, ensuring alignment with overall business objectives.
• Lead initiatives to enhance sales performance and profitability across D2C and Pure player platforms.
• Channel Management: Supervise the D2C channel team, including one sub-part manager and four sales specialists, focusing on customer experience and sales optimization.
• Manage pure-player accounts, supported by one sub-part manager, three sales specialists, and a performance marketing expert, ensuring channel growth and operational efficiency.
• Sales Performance: Achieve revenue and profitability targets across all online channels.
• Analyze and monitor KPIs, implementing data-driven improvements to drive growth.
• Cross-functional Collaboration: Coordinate with marketing, supply chain, and IT teams to enhance campaigns, ensure inventory availability, and optimize platform performance.
• Work with the performance marketing team to deliver tailored campaigns that maximize channel efficiency.
• Market Intelligence: Stay ahead of market trends, customer behavior, and competitor activities to refine online strategies.
• Utilize analytics and insights to identify opportunities and address challenges effectively.
• Qualifications Bachelor / Master degree with 10+ years of relevant work experience within a fast-growing eCommerce environment.
• Must be system oriented as well as computer literate and advanced user of MS Office applications (Excel, PowerPoint, Word, etc.).
• Proficiency in building clear and concise presentations to be used with C-Level Management.
• Strong analytical skills to be able to track and generate data-based insights on a weekly basis.
• Solid experience in directly managing the region's key pure players.
• Excellent analytical, problem-solving, commercial, and technical skills.
• Conceptual, strategic and must embrace being an owner and getting involved in the details of the business.
• Must possess interpersonal skills in order to build strong positive people relationships.
• Comfortable in a collaborative environment; flexible and open to ideas from all areas and levels of the organization.
• Ability to multitask efficiently, while being well organized and maintaining high attention to detail.
• High level of commitment and organization skills for handling high visibility projects efficiently without missing milestone delivery to top management.
• Excellent time management to work on tight deadlines and handle the pressure of last-minute requests.
• Ability to operate comfortably and optimally in a fast-paced and highly dynamic environment.
• Knowledge of e-commerce trends, competitive landscape, and digital customer experience.
• Experience as a category sales manager in the digital space with strong sales acumen.
• Comfortable interpreting sales and web traffic data and deriving actionable insights.
• Strong understanding of data reporting and digital advertising best practices.
• Possess an innovative and solutions-oriented mindset.
• Demonstrated ability to learn quickly, and manage change effectively.
• Strong understanding of market dynamics and technology.
• Excellent communication, presentation and interpersonal skills.
• Fluent in English (Korean is a plus).
• Skills and Qualifications
• Li-TSE

Job type:

Full-time

• About TikTok.
• TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
• Why Join Us.
• Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
• Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
• To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
• Status quo? Never. Courage? Always.
• At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
• Join us.
• The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
• In this role you will develop an online marketing communication plan for promotion and branding campaigns. You will also be responsible for the end-to-end execution of online marketing ads.
• Coordinate with campaign managers to develop an online marketing communication plan for promotion campaigns (e.g. Mega Sales 9.9, Payday) and branding campaigns (e.g. TikTok Shop awareness).
• Plan the suitable ads objective, creative assets, target audience, and budget for different ads platforms, e.g. TikTok Ads, X, Display & Video 360, to achieve campaign objectives (awareness, traffic, orders).
• Stay up-to-date with the latest market trends and competitor movement to leverage opportunities to drive growth.
• Continuously improve contents via A/B testing and performance monitoring.
• Responsible for the end-to-end execution of online marketing ads, including creative assets development to suitable format for each ads type (static posts, short videos, ads text), budget management, tracking parameters setup, ads launch, and performance reporting.
• Regularly monitor ads launch and performance, and troubleshoot any issues related to ads launch and tracking parameters setup.
• Make data-driven decisions for content improvement and media budget optimization.
• Manage and allocate online marketing communication budget effectively, and optimize spending on key online marketing metrics (CPI, CPC, CPV, CPO) to maximize ROAS (Return on Ad Spend).
• Provide regular budget updates and forecasts to key stakeholders.
• Work closely with campaigns and marketing communication teams to ensure alignment of online marketing plans with promotion details, campaign objectives, and implementation timeline.
• Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each ads platform.
• Cooperate with ad tech and analytics teams to report and provide insights on channel performance and propose action plans for future improvements.
• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• At least 3 years of working experience with hands-on experience in online marketing.
• Proficiency in online ads platforms and Excel or Sheets to interpret data and generate insights for content and media performance improvement.
• Strong executional ability, and high attention to detail for content accuracy.
• Excellent project management and stakeholder management.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Experience:

8 years required

Skills:

Sales, Financial Analysis, Python

Job type:

Full-time

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience with programming languages such as Python or R for data analysis and modeling.
• Preferred qualifications:Master's degree in Statistics, Econometrics, Data Science, Mathematics, or a related quantitative field.
• Experience with various MMM techniques (e.g. Bayesian MMM, time series regression, Machine learning).
• Experience in developing and implementing MMMs in a business environment, with understanding of statistical modeling techniques, including regression analysis, time series analysis, and causal inference.
• Understanding of the digital advertising and measurement ecosystem (e.g. attribution, experiments, data clean rooms, server-side API).
• Excellent communication skills, with the ability to present complex information to senior and C-level stakeholders.
• Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the direc tion and the strategy for how their advertising can reach thousands of users.As a Marketing Mix Modeling (MMM) Specialist at Google, you will play a pivotal role in empowering our clients to optimize their marketing investments through advanced statistical modeling and data-driven insights. You will be a trusted advisor, guiding clients through complex MMM analyses, translating technical findings into business strategies, and influencing executive-level decision-making. You will be responsible for driving the adoption of measurement methodologies and fostering a culture of data-driven marketing within Google and our client ecosystem.Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
• ResponsibilitiesLead Marketing Mix Modeling (MMM) Modeling and Analysis by consulting on MMM models using Python, R, or other statistical tools. Conduct analysis of marketing data to identify key drivers of performance and provide recommendations. Guide customers through modelling discussions, explaining statistical concepts to both technical and non-technical audiences.
• Serve as a consultant to clients, advising on measurement strategies and best practices. Build and maintain relationships with key stakeholders, including marketing executives and agency partners.
• Collaborate with sales, product, and customers teams to drive momentum on MMM conversations and unblock where needed. Partner with cross-functional teams to develop and implement new measurement methodologies and tools.
• Identify opportunities to improve Google's MMM capabilities and drive innovation in the field. Advocate for the adoption of advanced measurement techniques within the industry.
• Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See alsoGoogle's EEO Policy andEEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing ourAccommodations for Applicants form.