About the Role

We are seeking a dynamic and commercially driven Product Manager to lead the strategic development and management of our home appliance product portfolio across the region. This role is responsible for driving product growth, profitability, market expansion, and new product development while ensuring alignment with regional customer needs and business objectives.

The successful candidate will work closely with cross-functional teams including Sales, Marketing, Supply Chain, Product Development, Finance, Customer Service, and regional stakeholders to strengthen market leadership and accelerate business growth across APAC markets.

Key Responsibilities

Product Portfolio Strategy & Market Development

• Develop and execute short- to mid-term product portfolio strategies and lifecycle management plans for assigned markets.

• Identify market opportunities and create market-specific product strategies to drive revenue growth and profitability.

• Conduct market research, customer analysis, and competitive benchmarking to identify trends and business opportunities.

• Translate customer and market insights into actionable product initiatives and development roadmaps.

• Collaborate with regional teams to ensure product portfolio alignment with business objectives and supply chain capabilities.

Product Lifecycle & Performance Management

• Manage product performance throughout the lifecycle, including pricing, design, functionality, quality, and cost optimization.

• Monitor product profitability, sales performance, and market share development.

• Analyze sales and business performance data and recommend improvement actions.

• Maintain product master data and product information management systems.

• Coordinate with Sales and Marketing teams to drive business performance and achieve commercial targets.

Demand Planning & Budget Management

• Support annual budgeting and forecasting processes.

• Partner with Sales teams to develop demand plans and ensure product availability.

• Monitor market demand trends and adjust forecasts accordingly.

Product Marketing & Commercial Support

• Develop compelling product positioning, key selling points, and value propositions.

• Support product launches by working closely with Marketing and Communications teams.

• Create launch materials, sales tools, and product documentation.

• Deliver product training to internal teams, distributors, and customers.

• Drive customer engagement and support sell-out activities across the region.

New Product Development

• Lead new product development and product enhancement initiatives from concept to launch.

• Coordinate with regional and global stakeholders throughout the development process.

• Provide market feedback, volume forecasts, and pricing recommendations for business cases.

• Ensure successful product launches that meet market requirements and business objectives.

Qualifications

• Bachelor's or Master's degree in Business Administration, Marketing, Product Development, Engineering, or a related field.

• Minimum 3–5 years of experience in Product Management, Product Marketing, Category Management, or related functions.

• Experience within the Home Appliance, Consumer Durables, Electrical Appliances, Consumer Electronics, or related industries is highly preferred.

• Strong analytical, strategic thinking, and problem-solving skills.

• Excellent project management and stakeholder management capabilities.

• Strong commercial acumen with the ability to translate market insights into business results.

• Proficient in Microsoft Office applications, especially Excel and PowerPoint.

• Fluent in English, both written and spoken.