Brand Manager - M Sparkling
atOsotspa PCL
Job Purpose:
- Lead brand growth by leading project & brand activities including budget to achieve brand KPI.
Main Responsibilities:
1.) Evaluating market landscape and identifying brand gaps and developing actions to strengthen brand positioning in the market.
2.) Developing range architecture and assortment plans that strengthen brand positioning in the market.
3.) Developing business case and investment strategy for NPD/deployment plans to ensure effective resource planning and efficiency.
4.) Selecting communications channels that adhere to consumer media behavior and help to deliver on objective for brand.
5.) Working with Trade/Sale partners to achieve listings, availabilities, and visibilities targets for in market executions across selected channels.
6.) Tracking performance and optimizing brand plan/mixes to deliver against KPIs.
Qualifications:
- Bachelor's degree in business/marketing/communication related fields.
- 3-5 years in managing brand or cross-categoy brand.
- Ability to review, plan and analyze Profit and Loss for the brand.
- Experience in beverage industry is a plus.
- Proficiency in Microsoft Word, PowerPoint and Excel.
- Fluent in spoken and written Thai and English
- Resilient and able to work under pressure & business dynamic.
Skills required
- Excel
- Thai (Excellent)
- English (Excellent)
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Osotspa is a leading Thai consumer goods company that aims to cater to the lifestyle needs of consumers and is widely recognized in the ASEAN region. With over a century of success, Osotspa continues to research, develop, and create products that meet the needs of the Thai people, with a mission to ... Read more
Why join us: ปัจจุบัน โอสถสภามีอายุมากกว่า 123 ปี เรายังคงมุ่งมั่นพัฒนาผลิตภัณฑ์ที่มีคุณภาพต่อไปอย่างไม่หยุดยั้ง ภาใต้ปรัชญาข้อปฏิบัติที่ยึดมั่น "เห็นแก่ประโยชน์ของผู้อื่นมากกว่าตนเอง คิดถึงน้ำใจของคนอื่นมากกว่าเงินตรา มีความสัตย์ซื่อในการประกอบอาชีพ รักษาไว้ซึ่งจรรยาบรรณของธุรกิจ"
Benefits
- Provident fund
- Employee discount
- Learning & Development Opportunities