CP Axtra PCL (Lotus's)
Department Manager - Own Brand Communication
atCP Axtra PCL (Lotus's)Department Manager - Own Brand Communication
> CP Axtra
- Bangkok, Thailand
- Full-time
Workplace: on_site
Department: Marketing
Description
Brand & Communication Strategy
- Develop and execute marketing communication plans across all channels to support own brand growth.
- Create and manage content calendars, campaign briefs, and creative development and production.
Campaigns, Events & Activations
- Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.
- Ensure consistent execution across offline and online media assets.
Trade Marketing
- Design and implement promotion mechanics tailored to shopper behavior and category goals.
- Source and manage promotional premiums, ensuring timely delivery and cost control.
- Monitor promotion effectiveness and track sales uplift to optimize future planning.
Cross-functional Collaboration
- Work closely with cross-functional teams to ensure seamless execution and alignment.
Market Analysis & Insights
- Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.
- Monitor campaign performance to refine strategy and execution.
Budget & Vendor Management
- Manage and optimize marketing budgets.
- Coordinate with external parties to ensure quality and cost efficiency.
Requirements
Key skills
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors
- Strong experience in integrated campaign planning and trade promotion development
- Proven ability to manage agencies, suppliers, and internal stakeholders
- Excellent communication in Thai and English, with strong attention to detail
- Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously
Apply
[Apply at CP Axtra](https://apply.workable.com/joinmakropro/j/88B24037F9/apply)
Experience required
- 5 years
Career level
- Senior Level
Salary
- 70,000 - 95,000 THB, Negotiable
Job function
- Management
- Public Relations (PR)
Job type
- Full-time
Company overview
Lotus's operates in Thailand as an omni-channel retailer. It sets out to bring shoppers well-made products at reasonable prices, while contributing positively to customers, colleagues and communities. Customers are reached through over 2,000 stores across Thailand and t ...
Why join us: “At Lotus's, we are looking for people who are the change-agent with a passion to grow in both work and life. People who have the ability to think in an agile way and make everyday as a history to leave their own legacy in every part of business.” Lotus's People are: People wh ...
