Key Responsibility:

• Analyze internal (sales, margin, promotion) and external (market/EMI, competitor) data to identify growth opportunities and risks
• Build commercial business cases to support new brand, SKU, or channel expansion
• Track, monitor, and report progress of key initiatives (1P ramp-up, 3P expansion)
• Lead cross-functional collaboration between Online Category Managers, Offline Buyers, and Amaze Brand Partnerships
• Develop and maintain dashboards for SKU activation, GMV tracking, and margin performance
• Provide executive-level insights and recommendations to support decision-making
• Prepare and deliver presentations for senior management meetings to update commercial online performance, market trends, and strategic perspectives
• Ensure alignment of commercial strategy with company objectives and market trends

Qualifications:

• Advanced data analysis & business insight generation (Excel, BI tools, SQL/Power BI preferred)
• Strategic thinking with ability to size opportunities and model business cases
• Strong commercial acumen (margin, pricing, P&L understanding) and product category perspective
• Stakeholder management across Commercial, Marketing, Tech, Operation and Finance teams, and also vendors
• Project management and initiative tracking
• Excellent communication and presentation skills for senior management
• Communication Skills – Clear and effective communication in both Thai and English.
• Problem-solving – Ability to respond quickly and effectively to changing online market dynamics.
• Adaptability & Agility – Comfortable working in a fast-paced, data-driven environment with frequent changes.

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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