What's your role in the team?

Pomelo is the leading online fashion platform in South East Asia. A platform for fashion focused women with a combination of the best products, the hottest local and international brands, world class content and data driven personalized experiences. Driven by technology and backed by fashion and technology investors from across the world, our mission is to digitize fashion retail through our unique omnichannel model.

Through digital content, livestream, in store experiences, social media and advertising campaigns, our team of international in house creatives constantly push boundaries to wow our customers.

What you will bring to the table.

As Engagement CRM, Senior Associate, you will be a key part of the online marketing team.

• Responsible for the day-to-day operations of engagement channels – Email, Push notification, In-App messaging, Inbox and Line channel.
• Manage the Engagement Calendar monthly coordinating with Campaign, Fashion, Retail & Trading teams to ensure our products, new collections, great deals & USPs are communicated effectively to our customers.
• Brief & partner with Editorial and Visual teams on execution of all assets..
• Schedule engagement communications (Push, Email, In-app Message) using Braze.

• Monitoring results daily with a focus on open rate and conversion rate.

• Initiating Pomelo's marketing strategy to generate both new customers and boost customer retention in order to meet company KPIs.
• Implement and champion a rigorous test-and-learn methodology to optimize performance across your owned channels.
• Actively explore new opportunities to engage with our customers and drive traffic to Pomelo channels.
• Develop and implement a robust online and offline customer communications flow.

• Partner directly with the Tech and Bi teams to implement and troubleshoot personalisation and automation tactics within push, email and in app comms.
• Collaborate cross functionally with different team across Pomelo (Campaign, Creative, Data Science, Tech, BI and more)

Who are we looking for?

• Bachelor' s degree in Marketing, Finance, Business Administration or related field.
• Experienced in digital marketing, with a thorough understanding of key metrics, such as, open-rate, click-through-rate, conversion rate, etc.
• Experience with and interested in the technical aspects of marketing communications, particularly automation & personalisation and with a flair for troubleshooting, testing & iterating.
• Proficient with Braze customer engagement tool preferred (similar tools will be considered)
• A creative thinker with a Data-driven mindset
• Passionate about fashion and Pomelo and ultimately interested in bringing great fashion products to life through engaging communications.
• A demonstrated ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace
• A demonstrated ability to collaborate and be able to work effectively with a variety of functions and businesses
• Detail-oriented with entrepreneurial mindset who is able to think in customer's shoes