What's your role in the team?

Pomelo is the leading online fashion platform in South East Asia. A platform for fashion focused women with a combination of the best products, the hottest local and international brands, world class content and data driven personalized experiences. Driven by technology and backed by fashion and technology investors from across the world, our mission is to digitize fashion retail through our unique omnichannel model.

Through digital content, livestream, in store experiences, social media and advertising campaigns, our team of international in house creatives constantly push boundaries to wow our customers.

As Head of Content & Social you will play a key role in guiding the creative vision and content strategy for Pomelo, shaping the way our consumers interact with our brand. You will be responsible for our social media channels, visual storytelling and communications strategy.

Responsibilities

• Elevate and refresh Pomelo's content strategy across all channels.
• Plan, develop, and execute a social media strategy that broadens and elevates Pomelo brand awareness, as well as boosting reach and engagement.

• Play a key part in building and executing the marketing strategy for Pomelo brand & with other Marketing leads.

• Oversee content on all Pomelo projects from new arrivals and brand launches to marketing campaigns, brand partnerships, mega campaigns and fashion events ensuring content meets both brand guidelines and commercial objectives.
• Drive continuous innovation and fresh content that will engage, excite and inspire our customers.
• Mentor and guide Pomelo's Social Media, Social Commerce & Editorial Content teams to produce world class content & storytelling that truly wow's our customer.
• Your goal will be to inspire and delight our customers and followers, creating a stronger bond between the customer and the brand via inspirational content and community building.
• Guide your team to bridge the gap between great content and sales by creating emails, push notifications, social content & live streams that encourage our to interact and convert.
• Drive brand loyalty, engagement and new customer acquisition through content.
• Partner with Head of Fashion, Head of Performance & CRM and Head of Creative to ensure seamless customer and marketing journeys are created through all projects.
• Work closely with commercial and cross-functional teams to deliver timely content that helps deliver upon commercial goals.
• Oversee the content calendar for all social channels.
• Manage a content creator budget and talent stream to ensure relevant and engaging content is created for our owned channels.
• Develop and implement innovative, results-driven growth strategies across our social media and other content channels, including but not limited to livestream, social events, user generated content, giveaways etc..
• Track and monitor the impact and success of all content projects, testing and iterating as you go.
• Above all you will be passionate about fashion, social & telling great stories that inspire our

Who are we looking for?

• Bachelor degree in Marketing, PR or Communications.
• At least 5 years experience in a similar role.
• Hyper active on personal or other social media with proven social media success.
• A passion for content creation, social media and for fashion.
• Expert knowledge and interest in TikTok and Instagram platforms.
• Strong aesthetic sensibility, with an ability to curate impactful social experiences coupled with a flair for commercial, to ensure content can turn into sales.
• Excellent teamwork with strong communication skills and can build relationships and coordinate cross functionally and with external stakeholders.
• Excellent organizational and problem-solving skills
• You will think outside the box and not be afraid to push the needle, inspiring your team to do the same.
• You will have your finger on the pulse of what's trending and are willing to pivot at a moment's notice to ride the wave , guiding your team along the way.
• Most of all you will be open to have fun and grow in a fast paced dynamic environment, with the independence to grow your channels, working with some of the best creatives, influencers and teams in Bangkok.