Job Responsibility

- Develop the analytics strategy of AIS properties, both of website and applications, to gather all data and insight and conduct collection, tracking and analysis of data and the generation of fact-based insights using digital analytic tools including Adobe Analytic, Google Analytic 4 and truehits.net.

- Analysis of digital marketing traffic and channels of paid, own, earn web and app, customer journey and performance marketing analysis-purchase funnel.

- Implement the data driven marketing guideline document and use data driven decision processes for customer journey optimization and conversion rate optimization (CRO).

- Execute assigned projects in areas such as analytics implementation, use case, data integration, tag management, online tracking etc.

- Explore the latest Marketing Technologies (MarTech) trends and technological advances including Analytic, DMP, CDP, SEO tools and Social Listening tools etc

Qualifications

-At least 3 years’ professional work experience in digital marketing

-Education background in IT, Statistics

-Analytical and systematic thinking skills with using Google Analytics 4 tool.