Role Purpose:

Support the growth of the business by owning and driving product strategy and value proposition, particularly for Ordinary Life and Investment‑Linked products. This includes identifying customer needs and target segments, translating product features into clear customer and business value, defining differentiated product positioning, exploring and developing new product ideas, coordinating end‑to‑end product launch plans, and leading product‑related marketing communication and market comparisons.

Role & Responsibilities:

Product Idea Development

• Determines customers' needs and target segment for certain products

• Develop product positioning, value proposition and messages that differentiates our products from the market

• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product life cycle changes.

Product Launch Plan

• Work closely with product implementation to plan the launch of new products and releases

Product Marketing Communication

• Communicate the value proposition of the products to stakeholders

• Develop sales tools that support the selling process of products launch

• Develop the strategy and manage the marketing programs that drive demand for products

• Develop messaging for local marketing campaigns that can be effectively used across departments and by partners

• Prepare and conduct presentation regarding product marketing area for required events

Market Intelligence

• Obtain product market share to develop product sales strategies

• Assess market competition by comparing the company's product to competitors' products

• Recommend the market opportunity through sales insight, market research and competitive analysis

• Become an expert in the category and bring relevant information to the executive team in clear and effective presentation

Qualifications:

• Bachelor Degree Holder or Higher

• Minimum 7 years work experience in the banking/life insurance industry

• Willing and able to acquire and implement new skills

• Experience in product marketing in life insurance would be an advantage

• Excellent communication and interpersonal skills

• Good command of English

Key Attributes:

• Able to work under pressure

Thank you for your job application with Prudential Life Assurance (Thailand) Public Company Limited.

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Refer to Prudential Life Assurance (Thailand) Public Company Limited's Privacy notice regarding recruitment at https://www.prudential.co.th/corp/prudential-th/th/privacy-notice-staff/, and please be informed that company conducts criminal background checks for all positions during the hiring process.