Creative Branding & Product Marketing (Senior/Manager)

Bangkok, Thailand (Full-time)

• Lead, initiate, develop, and oversee brand strategy and creative direction aligned with the brand’s vision and positioning.
• Design and execute 360° campaigns across online and offline channels (social media, digital ads, influencer, activation, events, PR).
• Develop and manage content strategy and content calendars to ensure consistent messaging across platforms.
• Craft compelling brand stories, key messages, and visual identities that stand out and resonate with the target audience.
• Expertly lead storytelling across multiple formats: text, visuals, videos, motion graphics, and scripts.
• Lead the production of high-quality original content for both BAU (Business As Usual) and major campaigns across multiple platforms.
• Collaborate closely with the design team to provide clear briefs, creative guidance, and actionable feedback on artwork and materials.

• Analyze consumer insights, market trends, and competitors to identify creative angles and develop products that meet market demand and align with business objectives.
• Create and develop go-to-market strategies for new products, features, and services. Work with marketing and product teams to craft materials that highlight product features, benefits, and differentiators, ensuring alignment with the overall marketing strategy.

• Apply marketing and creative content effectively to drive impact across the marketing funnel, from awareness to conversion.
• Analyze campaign performance data to generate insights, refine creative direction, and inform future strategies.
• Oversee the entire production process, ensuring quality, deadline adherence, and alignment with strategic goals.
• Take full ownership of delivering results, measuring campaign KPIs, brand lift, engagement, and earned media, and continuously improving based on learnings.

• Bachelor’s degree in Marketing, Communications, Business, Design, or a related field.
• 5+ years of experience in brand marketing, product marketing, or creative strategy roles, preferably in a senior or leadership position.
• Strong portfolio demonstrating impactful creative campaigns, brand work, and/or product marketing success.
• Strong copywriting and storytelling skills, with the ability to adapt tone and messaging for different audiences.
• Solid understanding of branding principles and user-centric marketing.
• Excellent skills in storytelling, creative direction, content development, and cross-functional collaboration.
• Growth mindset, open to feedback, and passionate about innovation and continuous improvement.
• Highly organized, detail-oriented, and capable of managing multiple projects with tight deadlines.

• Experience working at a fast-paced startup, creative agency, or tech company.
• Strong visual and creative sensibility; comfortable working with designers and reviewing creative assets.
• Familiarity with performance marketing metrics and how brand efforts contribute to growth.
• Knowledge of the service marketplace industry or B2C platforms.
• Experience with influencer/creator campaigns, experiential marketing, or brand partnerships.
• Proficiency with marketing tools (e.g., Google Analytics, Meta Ads, or content management platforms).