Business: Non-Alcoholic Beverages

Markets: Cambodia, Laos, Myanmar, Vietnam (CLMV)

Core Mission: To professionalize and optimize existing distributor networks through deep operational integration and Van Sales mastery.

Main Responsibilities:

1. Distributor Operational Strategy

   • Conduct deep-dive audits of existing local distributors’ warehouses, fleet health, and financial health to identify leaks in efficiency.
   • Collaborate with local partners to implement effective supply chain, and FIFO-compliant inventory management.
   • Explore opportunity with the distributor’s internal workflow to improve efficiency
   • Obtain market insights and outlet data information including outlet universe by sales channel and territories.
   • Act as an "In-house Consultant" to the distributor’s management team, upgrading their reporting standards and P&L management.

2. Vans Sales & Route to Market

   • Explore opportunity in manage the setup and daily execution of Direct Store Delivery (DSD) modules.
   • Explore opportunity to migrate of local distributors from "Paper-and-Pen" to Sales Force Automation (SFA) and GPS tracking to eliminate "Phantom Visits."
   • Route Density Optimization: Work with local distributor to improve routes to increase the number of productive drops and reduce costs.

3. Channel & Trade Marketing Integration

   • Develop the Year Sales & Trade Marketing plan, ensuring local distributors have the right POSM and promotional stock at the right time.
   • Implement a "Perfect Store" incentive program where distributors earn rebates based on shelf-share and cooler purity.
   • Explore opportunity to improve RTM effectiveness for the company.

4. Demand Planning & Negotiation

   • Negotiate annual volume commitments that are tied to specific operational improvements
   • Work with the distributor’s local team to build accurate Bottom-Up forecasts, reducing dead-stock and stock-outs in provincial depots.

Qualifications:

• 6+ years in FMCG with a proven history of identifying RTM opportunity and missing gaps where local distributor can become more efficient.
• Heavy-duty background in fleet management and RTM execution.
• High Negotiation and Analytical Skill