Thai Samsung Electronics Co., Ltd.
Assistant Manager, CE DA Online Trade Marketing
atThai Samsung Electronics Co., Ltd.Position Summary
Summary:This role is responsible for leading online trade marketing efforts for Consumer Electronics (CE) with a focus on Digital Appliances (DA)l; including Home Appliances (HA) and Air Conditioners (AC). The position plays a key role in ensuring effective product visibility, pricing integrity, and promotional planning across Samsung’s online sales channels in Thailand. It also acts as a connector between category strategy and online retail execution during a period of market transformation.
Preferable on active personality and must not have barrier on close co-work with team / external team member / Superiors / stakeholders and outside resources.
Role and Responsibilities
Key Responsibilities
Channel Pricing Strategy and Governance
- Manage online pricing strategy across Samsung eStore, Pure Players, and 3PD platforms to ensure pricing competitiveness and consistency
- Monitor real-time price fluctuations and market trends to guide pricing actions and mitigate cross-channel conflicts
- Coordinate with product and sales teams to maintain healthy margins while adapting to external pricing pressures
Promotion Planning and Execution
- Design and lead campaign-level promotion strategies in collaboration with online sales and product marketing teams
- Tailor promotional schemes to each platform and category to support demand generation and sell-out velocity
- Review campaign performance and identify opportunities to improve promotional effectiveness and cost efficiency
Product Visibility and Online Merchandising
- Manage homepage placement, banner strategy, and storefront navigation for CE products across key online channels
- Collaborate with creative and media teams to ensure consistency in visual presentation, brand message, and seasonal priorities
- Propose adjustments based on performance data and evolving consumer behavior
Lifecycle and Launch Support
- Support product launches with coordinated visibility and pricing plans across key online platforms
- Drive focus models and clear slow-moving inventory through structured promotional pushes
- Ensure each product phase (launch, maturity, push-out) is supported with the right mix of trade tactics
Campaign Insights and Performance Monitoring
- Analyze campaign data (traffic, conversion, ASP, promo uptake) and provide post-campaign reviews
- Generate insights to inform future price and promotion strategies based on observed channel behavior
- Track category-level and SKU-level sell-through performance to guide adjustments in future planning
Cross-Team Collaboration and Stakeholder Management
- Act as the online trade marketing point of contact for internal stakeholders (Online Sales, BU Product Management, and Performance Marketing), agencies and external platforms
- Ensure online trade plans align with broader business goals and offline marketing efforts
- Contribute to integrated campaign planning with performance and media teams to maximize investment return
Qualifications
Bachelor’s degree in Marketing, Business Administration, or related field At least 5 years of experience in trade marketing, eCommerce, or sales operations, ideally within consumer electronics, appliances, or FMCG (Preferable on Trade marketing as priority) Strong understanding of Thailand’s eCommerce platforms and marketplace dynamics Proven experience in managing price positioning, promotional planning, and digital product visibility Data-driven mindset with strong Excel and campaign analysis skills Able to work cross-functionally with multiple internal and external stakeholders Effective communicator in both Thai and English Experience in new product launch coordination and category merchandising is a plus
Skills and Qualifications
Experience required
- 5 years
Salary
- Negotiable
Job function
- Marketing / Advertising
- Product / Brand Management
- Strategy / Planning
Job type
- Full-time
Company overview
Size:500-1000 employees
Industry:Electronics / Electrical Equipment
Location:Bangkok
Website:www.samsung.com/th
Founded in:1989
Ranking:4/5
For over 70 years, Samsung Electronics has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electro ...
Why join us: This is the beginning of all things possible at Samsung. From your desire to discover, our products are born. Creating innovation for all, not just the fortunate few. And where others stop at that, we accelerate discoveries and possibilities. With our endless ability to predict the next big wave ...
Head office: 33rd- 35th Floor, Empire Tower, 1 South Sathorn Rd., Yannawa, Sathorn, Bangkok 10120
Benefits
- Five-day work week
- Education Allowance
- Transport Allowance
- Health Insurance
- Professional development
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