Job Summary

To harness data-driven insights, optimize decision-making processes, and drive strategic initiatives for enhanced business performance.

Job Description

1.Develop a strategy in collaboration with the Customer Experience team to identify, segment, and engage with BU's customers.

• Integrate, formulate, and execute personalized omnichannel marketing strategies, covering marketing communications, multi-channel campaign management, and customer loyalty initiatives.

• Create and manage a consumer insights plan to understand trends, consumer attitudes and behaviors, functional and emotional requirements, consumption occasions, shopper needs, and translate these findings into actionable insights for brand positioning and messaging.

• Capture and analyze customer data across all communication channels throughout the customer lifecycle.

• Drive the utilization of data for commercial purposes, leading analysis and acting as a catalyst for change (insights generation, execution of action plans, measurement, and change management).

• Manage and strengthen relationships with business users to maximize data for commercial purposes and create actionable insights from various existing data sources.

• Initiate ideas, create a roadmap, and execute plans for new data acquisition to propel the business forward.

• Collaborate seamlessly with marketing, analytics, products, and IT teams on analytics deliverables and work processes.

Key Qualification

Education (Minimum qualifications required)

• Bachelor / Master degree

• Business Administration, Economics, Statistics, or a related field.

Experience (Minimum professional experience required)

• Proven 7 years of experience in customer insights and commercial analysis, with expertise in at least one of the following fields: retail, pricing, promotions, CRM, or media measurements.

• Experience in retail, real estate industry is a plus

• Be able to communicate in English

Skills and Knowledge (Minimum specifics skills and competencies required)

• A results-oriented, resilient professional who is open to collaborating with individuals from diverse data literacy backgrounds.

• Highly proficient in data analytics skills, including the use of visualization and analytical tools for commercial purposes.

• Exceptional communication and data translation abilities for effective engagement with business users, coupled with strong presentation and interpersonal skills in both Thai and English.

• A background in business development related to insights or platform solutions would be a valuable asset.

• Demonstrated excellence in project management and organizational skills, as well as strong interpersonal capabilities.