Regional Retail Pricing Manager-Based in Bangkok
atLazada (Thailand) Co., Ltd.Job Description
Pricing Strategy & Execution
Lead and own the design and execution of market-responsive pricing strategies. Work closely with cross-functional teams to strengthen our market positioning and support commercial teams in refining pricing models that strike the right balance between competitiveness and profitability.
Our ambition: elevate pricing from a traditional back-office function to a true business accelerator, a strategic driver of growth and value creation.
Data-Driven Innovation & Analytics
Explore and analyze complex data sets to power decision-making and innovation. Deliver sharp, actionable insights using internal advanced AI and algorithmic tools.
Leverage core data analytics capabilities (trend modeling, segmentation and predictive analysis) to uncover optimize pricing performance. Move from data to strategy with speed and precision.
Competitive Intelligence & Vendor Management
Lead end-to-end competitive intelligence initiatives, from strategy to execution. Manage third-party data vendors, oversee performance reviews and ensure seamless integration of market insights into internal systems.
Your work will turn raw data into strategic actions, sharpening our understanding of market dynamics and giving us a real edge in an increasingly competitive landscape.
System Enhancement & Process Automation
Take the lead on pricing system enhancements and automation initiatives. Collaborate with product and operations teams to translate complex needs into clear system requirements, drive UAT and deliver scalable tools that streamline operations and enhance performance. Users training is as well part of the scope of the position.
A key part of this role is ensuring we leverage the full technological capabilities of Alibaba Group, tapping into shared platforms, advanced tools and innovations to accelerate impact.
You will be a builder of smarter, faster systems that evolve in step with our strategic goals.
Cross-Functional Collaboration & Operational Impact
Partner with diverse teams across our product, operations, commercial functions and regional leadership to align priorities, define success metrics and lead initiatives that directly connect pricing strategy with tangible business results.
Design and scale efficient processes, automate key workflows and deliver actionable dashboards that empower decision-making and accelerate performance across our six Southeast Asian markets.
In this role, you will lead both strategically and operationally, equally comfortable shaping big-picture direction and driving hands-on implementation on the ground.
Regional Capability Building
Deliver targeted trainings to empower local Pricing teams with best practices, shared learnings, and a continuous improvement mindset.
Lead onboarding and capability-building initiatives to drive consistency and regional uplift. Support data and system issue resolution to ensure smooth operations.
Job Requirements
The ideal candidate is a driven self-starter with a solution-oriented mindset with a strong sense of ownership and the ambition to shape the role within our experienced retail team. You thrive in cross-functional environments, are comfortable navigating ambiguity and unafraid to roll up your sleeves to makes things happen.
Stationed in Bangkok with regular business travels in our local offices, you will need to demonstrate a high degree of autonomy, flexibility and adaptability while collaborating effectively across all our markets.
Qualifications
- Significant experience in data analytics and pricing, as well as in project management and competitive intelligence functions
- Proven track record in leading cross-functional projects in fast-paced environments
- Strong technical skills in SQL and Excel, with hands-on experience in data flow & integration, debugging and process automation
- Analytical mindset with hands-on experience in handling large and complex datasets to translate raw data into actionable and impactful business decisions.
- Working knowledge of product development cycles and experience with UAT
- Excellent communication, organizational and problem-solving skills
- Experience in multi-country environments, ideally in retail, e-commerce or fast-paced tech-driven industries
- Chinese language proficiency is a big plus
What Success Looks Like
In your first 6-12 months, you will:
- Lead the development and execution of regional pricing strategies that align with commercial priorities
- Successfully launch our new algorithmic pricing solution, collaborating closely with product and data science teams
- Strengthen competitive intelligence infrastructure, improving data quality, vendor performance and internal usage of market insights
- Roll out key pricing system enhancements, including new feature development, user training and ongoing optimization
- Deliver automation tools and performance dashboards that streamline pricing operations and reduce manual processes
- As an individual contributor, you will travel to all our local offices to build strong and trust-based relationships with the local pricing teams, your key partners in day-to-day execution
- Establish yourself as a trusted, go-to partner across product, operations and commercial teams
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Retail
- Management
Job type
- Full-time
Company overview
Lazada (Thailand) Co., Ltd. is one of the largest e-commerce platforms in Southeast Asia, part of the Lazada Group, which has a prominent presence across multiple countries. In Thailand, we provide an innovative online shopping experience, connecting buyers and sellers through a ...
Why join us: Joining Lazada Thailand offers an exciting opportunity to be a part of a rapidly growing company in the e-commerce sector. At Lazada, we value diversity, innovation, and creativity, offering an environment where employees are encouraged to think big, collaborate, and push the bou ...
Benefits
- Learning & Development Opportunities
- Professional development
- Provident fund
- Flexible working hours
- Five-day work week
- Job training