Digital Product Owner (Line official account)

atBank of Ayudhya PCL (Krungsri)

We are seeking an experienced Digital Product Owner to join our team and lead the end-to-end product discovery and development for LINE Krungsri Simple. The successful candidate will work closely with business teams, technical teams, and LINE integration partners to understand the customer journey, identify business opportunities, and drive product improvements from concept to launch.


Major Accountabilities:

  • Gather and analyze business requirements, providing impact assessments to ensure alignment with strategic goals.
  • Organize and define the project scope and objectives, involving all relevant internal stakeholders and ensuring technical feasibility. Develop and maintain a detailed project plan in collaboration with the Project Manager.
  • Work closely with key stakeholders and business users to align project objectives with broader system processes and digital strategies.
  • Facilitate collaboration between technical teams, UI/UX designers, vendors, and other stakeholders to ensure seamless project execution.
  • Define, develop, and execute product roadmaps based on market insights, customer needs, and business priorities.
  • Identify and mitigate risks and issues associated with product development and launch.
  • Own and manage the product backlog and sprint planning, ensuring development teams have a clear understanding of priorities and deliverables.
  • Continuously monitor user feedback, industry trends, and competitive landscape to refine product features and strategy.
  • Collaborate with UX/UI designers to ensure product designs deliver exceptional customer experiences.
  • Develop and maintain relationships with key internal and external stakeholders, including business units, vendors, and regulatory agencies.
  • Ensure alignment with revenue goals and overall business objectives.
  • Monitor and manage project budgets in coordination with the Project Manager.


Qualifications:

  • Bachelor’s or Master’s degree in Business Administration, Computer Science, IT Management, or a related field.
  • 3-5 years of experience in financial services, banking, fintech, or IT-related industries.
  • 2-5 years of experience as a Digital Product Owner/Manager; experience with LINE Official Account integration is a plus.
  • Strong knowledge of digital banking trends, emerging technologies, and innovation strategies.
  • Understanding of Agile methodologies, Project Management, SDLC, and IT technologies.
  • Ability to analyze evolving business processes and contribute to defining platform functionalities.
  • Proven experience in leading IT-related product development projects.
  • Excellent verbal and written communication skills, with the ability to work effectively across teams.
  • Strong analytical, critical thinking, and problem-solving abilities.
  • Strong interpersonal and stakeholder management skills.

หมายเหตุ ธนาคารมีความจำเป็นและจะมีขั้นตอนการตรวจสอบข้อมูลส่วนบุคคลเกี่ยวกับประวัติอาชญากรรมของผู้สมัคร ก่อนที่ผู้สมัครจะได้รับการพิจารณาเข้าร่วมงานกับธนาคารกรุงศรีฯ

Remark: The bank needs to and will have a process for verifying personal information related to the criminal history of applicants before they are considered for employment with The Bank.


**Only shortlisted candidates will be contacted**

Talent Acquisition Department
Bank of Ayudhya Public Company Limited
1222 Rama III Rd., Bangpongpang, Yannawa, Bangkok 10120

Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Senior Management
Job type
  • Full-time

Company overview

Size:2000-5000 employees
Industry:Banking & Finance
Location:Bangkok
Founded in:1945
Ranking:4.5/5

Bank of Ayudhya Public Company Limited, commonly known as Krungsri, is the fifth-largest bank in Thailand in terms of assets, loans, and deposits.  Established on January 27, 1945, Krungsri offers a comprehensive range of banking and financial services to both individua ...

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Why join us:

Joining Krungsri means becoming part of a leading financial institution with a rich history and a strong commitment to innovation and excellence. As a member of the MUFG network, employees have access to international expertise and opportunities for global collaboration.&nbs ...

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Job location: Yannawa
Head office: สำนักงานใหญ่ 1222 ถนนพระรามที่ 3 แขวงบางโพงพาง เขตยานนาวา กรุงเทพฯ 10120
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