Key ResponsibilitiesBusiness Strategy & Planning

• Develop and execute annual business plans, sales strategies, and marketing initiatives for the Software Business.

• Define revenue, gross profit, market share, and growth targets.

• Analyze market trends, customer needs, competitive landscape, and emerging technologies to identify new business opportunities.

• Develop business forecasts, sales pipelines, and demand plans.

Sales & Business Development

• Drive software sales growth through direct enterprise customers and channel partners.

• Develop new business opportunities and expand existing customer relationships.

• Lead complex sales opportunities and support strategic customer engagements.

• Promote subscription, SaaS, cloud, and recurring revenue business models.

• Ensure achievement of sales targets and business KPIs.

Vendor & Partner Management

• Build strong relationships with software vendors and strategic partners.

• Develop Joint Business Plans (JBP) and Quarterly Business Reviews (QBR) with vendors.

• Manage vendor incentives, rebate programs, and Marketing Development Funds (MDF).

• Drive partner enablement, certification, and partner growth initiatives.

Marketing & Go-to-Market

• Develop and execute Go-to-Market (GTM) strategies for software solutions.

• Plan and execute marketing campaigns, webinars, seminars, roadshows, and product launch events.

• Work closely with Digital Marketing to generate qualified leads and increase market awareness.

• Develop value propositions, solution positioning, and sales enablement materials.

• Measure campaign effectiveness and marketing ROI.

Product & Portfolio Management

• Manage software product lifecycle and portfolio performance.

• Recommend pricing strategies, promotional programs, and product positioning.

• Monitor software licensing models, cloud subscriptions, and renewal performance.

• Identify opportunities to introduce new software solutions and services.

Team Leadership

• Lead, coach, and develop the Software Sales & Marketing team.

• Set performance objectives and monitor team KPIs.

• Foster collaboration across Sales, Marketing, Presales, Technical Support, and Operations.

Business Performance Management

• Monitor revenue, gross profit, pipeline, and profitability.

• Prepare business performance reports and executive presentations.

• Ensure forecast accuracy and effective budget management.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, or a related field.

• MBA is an advantage.

• Minimum 7–10 years of experience in Software Sales, Cloud Business, IT Distribution, or Enterprise Technology.

• Minimum 3 years of people management experience.

• Strong experience managing software vendors such as AWS, Autodesk, Microsoft, Adobe, VMware, Red Hat, or similar.

• Experience in Channel Sales, Enterprise Sales, or Business Development.

• Strong knowledge of SaaS, Cloud Computing, Software Licensing, and Subscription Business Models.

• Excellent negotiation, presentation, and stakeholder management skills.

• Strong analytical and commercial acumen.

• Excellent command of English, both written and spoken.