Product Manager (Bars/Geotec)

atDextra Asia Co., Ltd.

Product Manager role & purpose

The Product Manager owns the long-term competitiveness, technical relevance, and market positioning of the assigned product line. He/She acts as the bridge between market needs, engineering capabilities, and commercial execution.

The role drives product evolution and strategic direction by aligning Voice of Customer, engineering possibilities, and business priorities. The Product Manager contributes directly to market growth by ensuring the product portfolio remains competitive, differentiated, and relevant across target applications and regions. He/She provides structured product leadership, supports internal enablement, and strengthens Dextra’s technical credibility with key external stakeholders.


Main Duties and Responsibilities:


Product Strategy & Roadmap

  • Consolidate Voice of Customer and Voice of Market with Product Line Specialists and Regional Sales.
  • Define and update the short-, mid-, and long-term product roadmap for the assigned product line.
  • Drive product evolution, including improvements, optimization, new variants, and range rationalization.
  • Propose roadmap prioritization based on market demand, technical feasibility, cost impacts, and competitive landscape.
  • Contribute to volume growth by ensuring product relevance in priority segments and applications.
  • Support identification of high-potential applications and emerging market opportunities.
  • Provide structured input to Business Development on growth opportunities linked to product evolution.
  • Prepare roadmap documentation and participate in review cycles with Product Engineering and Performance, Regional Sales team and Commercial Operations.


Product Definition, Technical Requirements & Qualification

Product Definition & Technical Requirements

  • Develop and maintain clear technical requirement documents for Product Engineering and Performance based on market needs.
  • Translate market insights into structured product specifications and performance expectations.
  • Ensure product specifications, drawings, and performance criteria remain accurate and up to date.
  • Participate in design reviews with Product Engineering and Performance to validate technical feasibility and alignment with intended applications.
  • Support the Specifications team in understanding product capabilities for consultant engagement.
  • Provide product-level technical guidance to Specification team and Commercial Operations on correct system use, limitations, and application principles.
  • Support early feasibility discussions by clarifying product capabilities and constraints (without performing project-specific design).

Testing, Qualification & Approval

  • Coordinate product testing programs with Product Engineering and Performance, QA/QC, and external laboratories.
  • Prepare and maintain technical qualification files, approval dossiers, and certification documents.
  • Track qualification and approval timelines and escalate risks when delays impact the roadmap.
  • Ensure documentation and evidence remain consistent, traceable, and aligned with regulatory or client requirements.


Market Positioning, Competitive Intelligence & Product Specifications

Market Positioning & Competitive Intelligence

  • Monitor competitive offerings in the market (performance, pricing, certification, applications).
  • Identify product gaps, risks and opportunities for differentiation.
  • Develop Unique Selling Proposition, use-cases, and product positioning briefs for Specifications team and Regional Sales teams, in collaboration with marketing.
  • Support preparation of business cases for product updates, improvements or new developments.

Product Specifications & Influence Strategy

  • Develop robust and strategically oriented Product Specifications that position Dextra advantageously in the market,
  • Structure specifications to align with customer needs, regulatory expectations, and engineering capabilities, while reinforcing Dextra’s competitive differentiation.
  • Highlight Dextra’s unique value while limiting the feasibility of competing or alternative solutions.
  • Support the Specifications team with clear technical positioning guidance.


Internal Enablement, Portfolio Coherence & Risk Management

Internal Enablement & Support

  • Prepare product launch packs, including technical data sheets, application notes, and training content.
  • Deliver product training to Tender team, Specification team and Regional Sales teams.
  • Support marketing with technical inputs for brochures, presentations, and digital content.
  • Act as a technical reference point for product-related questions escalated from regions, Specifications, or Strategic Accounts.

Portfolio Management Support

  • Identify overlaps, redundancies, and inconsistencies across the product range.
  • Support portfolio simplification initiatives.
  • Flag obsolete, underperforming, or misaligned products.

Risk Identification & Escalation

  • Identify technical, certification, and application risks early.
  • Escalate gaps between market expectations and product capabilities.
  • Highlight risks linked to roadmap execution, approvals, or positioning.


External Influence & Innovation

  • Conduct continuous technology watch, including the review of scientific and technical publications related to [Bars, Geotec, FRP] applications, innovations, and emerging trends.
  • Develop and maintain relationships with universities and research institutions to support innovation initiatives, joint studies, and longer-term development insights.
  • Draft technical articles and prepare presentations for industry conferences, seminars, and technical forums to reinforce Dextra’s technical leadership and market credibility.
  • Conduct lobbying activities within relevant professional associations to strengthen Dextra’s visibility, influence, and alignment with industry standards.

Key Interfaces:
  • Product Engineering and Performance — product feasibility, testing, validation, documentation
  • Tender (Commercial Operations) — product application guidance and feasibility clarifications
  • Regional Sales teams — customer feedback and Voice Of Customer, roadmap coherence with future opportunities
  • Specifications Team — influence, design guidance, specification alignment
  • Strategic Partnerships — alignment with account technical needs

His / Her toolbox includes:
  • Roadmap tracking files
  • Voice Of Customer / Voice Of Market consolidation sheets
  • Competitive benchmark library
  • Testing & qualification trackers
  • Technical documentation database
  • Product Unique Selling Proposition
  • Product Specifications
  • Product launch templates & training materials
  • Product application guidelines and use-case reference library


Guardian of quality and nuclear safety:

  • Ensure product documentation, qualification evidence, and requirements meet nuclear safety constraints.
  • Maintain strict accuracy and traceability of all technical information.
  • Escalate any safety-related concern to Product Engineering and Performance and Management without delay.

Qualifications:
  • Engineering degree (Civil, Structural, Mechanical) preferred, with a MSc in Engineering or equivalent training
  • Minimum 5-8 years in product development, engineering, technical marketing, or product management
  • Strong in MS Office, CRM/PLM tools, documentation systems; Power BI is a plus
  • Ability to leverage AI-based tools to improve efficiency, analyze information, and support decision-making.
  • Able to translate technical insights into structured requirements
  • Comfortable working with Engineering and Sales teams
  • Strong follow-up and organizational discipline
  • Excellent command of spoken and written English.
Experience required
  • 5 years
Salary
  • Negotiable
Job function
  • Product / Brand Management
  • Strategy / Planning
  • Engineering
Job type
  • Full-time

Company overview

Size:50-100 employees
Industry:Manufacturing
Location:Bangkok
Website:www.dextragroup.com
Founded in:1983
Ranking:2/5

Established in Thailand since 1983 by a group of French entrepreneurs and with operations in Hong Kong, China, India, UAE, USA, France and Brazil, Dextra Group is a world leading manufacturer and distributor of engineered construction products for the building, civil and power industries. In addi ...

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Why join us:

At Dextra Thailand we offer an attractive remuneration package and comprehensive fringe benefits to those dynamic people who enjoy working within an international and challenging environment.

Head office: 5th Floor, Lumpini 2 Building, Sarasin Road, Lumpini, Pathumwan, Bangkok 10330​, Thailand
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