Job Responsibilities

• Develop and implement marketing strategies for the business which includes planning, organizing, public relations, visual merchandising, and digital initiatives to achieve business goals

• Develop and execute product launches and marketing programs of assigned categories such as promotional activities, digital, marketing events to drive the brand awareness

• Develop multi-channel online and offline marketing activities to achieve business objectives

• Analyse the market trend, competitor performance and historical data for developing the branding strategy, make recommendations to improve business performance and to increase efficiency and effectiveness of marketing program

• Oversee sample inventory, ownership and consumption of marketing materials on a seasonal basis, provide recommendation if overstock or shortage issue

• Manage the marketing budget and P&L for events, campaigns and promotions across the business including the forecasting & allocation of samples to support campaigns

• Work closely with Sales and Trade Marketing, identify trade needs and opportunities including develop pricing and distribution strategies

• Oversee Visual Merchandising for all launch displays, merchandising, opening and renovation of counters, and events

• Understand financial implications to achieve ROI targets on customer marketing activity and identify performance trends that can be leveraged during the forecasting process

• Forecast and manage all POM materials including samples, collateral, GWP's, promo sets and adjust forecast based on trends in the business

• Develop all CRM and digital marketing programs to drive sales performance

• Manage and responsible for CRM to build and expand customer's base

• Identify new digital marketing opportunities that could help lead to increased conversion and awareness

• Plan and execute digital and social media activities to drive the traffic and enhance the customer experience

Qualifications

• Bachelor's degree or Master's degree in Marketing or related field

• Minimum 5 years' experience in marketing in FMCG or cosmetics

• Passionate about trends in fashion, beauty, and digital savvy

• Result-driven, detail-oriented, well-organized, flexible, independent, self-starter, and possess an entrepreneurial spirit

• Creative strategic thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment.

• Strong analytical, and problem-solving skills

• Excellent interpersonal, communication, presentation skills

• Proficiency with MS Word, Excel, PowerPoint, Acrobat, Photoshop